CREATIVE IDEAS

Bank dazzles with its creative ‘zebra crossing’ idea in Sandton CBD

By our African Marketing Confederation News Team | 2025

Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.

The bustling streets of Sandton, South Africa’s economic hub, can seem a bit wild at times. But they’re a long way from the wildlife of the African bush.

Photo: Investec

Or so it was until recently, when the global conservation community celebrated International Zebra Day and one of the busiest intersections in Sandton swapped the roar of traffic for the clip-clop of Zebra hooves. Or so it seemed. 

 

Investec, the Sandton-based international banking and wealth management group, has long had a zebra as its brand icon. So, International Zebra Day seemed the appropriate time to do something out of the ordinary. 

 

The marketing team and its support agencies set to work, and soon a video appeared of a dazzle (the correct name for a ‘herd’) of zebras roaming the streets of Sandton – including making a remarkably well-ordered crossing (was it a ‘zebra crossing’?) in front of Investec’s head office.  

 

The result of computer-generated imagery 

 

Only they weren’t there at all. The video and imagery were the result of computer-generated imagery (CGI) created by RunJumpFly, a digital content studio, in collaboration with creative agency Leagas Delaney and, of course, the Investec marketing team. 

 

The video appeared across the company’s digital channels and social media platforms, creating significant interest and attracting thousands of likes and shares, as well as hundreds of comments. “Great advertisement! You nailed it”, read one Facebook post. “In business nothing is legit or trusted until it’s written in black and white. Smart choice for a symbol”, commented another social media user.  

 

“Investec is always exploring innovative ways for our brand to show up as freshly consistent, and there’s nothing more out of the ordinary than seeing the striking African zebra in the heart of the city,” said Investec’s Group Chief Marketing Officer, Abey Mokgwatsane, as quoted by the Good Things Guy website. 

 

“We are thrilled with the engagement the video has received, clearly demonstrating that our clients and stakeholders share our affection for our brand icon.” 

 

You can watch the video on YouTube here or on Facebook here.

View all articles »
author avatar
Rozanne
See Full Bio
0
    Your Cart
    Your cart is emptyReturn to Shop
    Continue Shopping

    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.