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NIGERIAN MARKETING

Better Nigerian infrastructure for TV commercials

By our News Team | 2021

‘Help tell Lagos state’s story’, Governor Sanwo-Olu urges marketing practitioners at awards event.

“I am not unaware that there was a time many of you needed to fly to Cape Town, Durban and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here,” said Babajide Sanwo-Olu, the Executive Governor of Lagos State in Nigeria, when addressing marketing professionals recently.

Photo by Sam McGhee on Unsplash

“The infrastructure we are creating is gradually giving you the scenic settings you require for great television commercials that can earn more prestigious laurels from across the world,” he added.

Sanwo-Olu was talking to IMC (integrated marketing communications) practitioners at the Marketing Edge Annual Awards on 27 August, attended by the who’s who of Nigeria’s marketing communications ecosystem. At the event, the Governor was proclaimed the ‘Outstanding Political Brand Icon of the Year’.

Gratitude to marketing veterans

In his keynote address, he expressed gratitude to the veterans of the marketing profession, whom he acknowledged have toiled to build and give relevance to a reputable trade.

“Today is for celebrating ourselves, our craft and achievements as marketing communications professionals. Over the last five decades, the marketing communications profession has evolved remarkably to become a window for the world to see the creativity that resides within us.

“Our readiness to support marketing-related initiatives is not limited to the advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the centre of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging,” the Executive Governor said.

Source: Marketing Edge

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