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NIGERIAN MARKETING

Better Nigerian infrastructure for TV commercials

By our News Team | 2021

‘Help tell Lagos state’s story’, Governor Sanwo-Olu urges marketing practitioners at awards event.

“I am not unaware that there was a time many of you needed to fly to Cape Town, Durban and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here,” said Babajide Sanwo-Olu, the Executive Governor of Lagos State in Nigeria, when addressing marketing professionals recently.

Photo by Sam McGhee on Unsplash

“The infrastructure we are creating is gradually giving you the scenic settings you require for great television commercials that can earn more prestigious laurels from across the world,” he added.

Sanwo-Olu was talking to IMC (integrated marketing communications) practitioners at the Marketing Edge Annual Awards on 27 August, attended by the who’s who of Nigeria’s marketing communications ecosystem. At the event, the Governor was proclaimed the ‘Outstanding Political Brand Icon of the Year’.

Gratitude to marketing veterans

In his keynote address, he expressed gratitude to the veterans of the marketing profession, whom he acknowledged have toiled to build and give relevance to a reputable trade.

“Today is for celebrating ourselves, our craft and achievements as marketing communications professionals. Over the last five decades, the marketing communications profession has evolved remarkably to become a window for the world to see the creativity that resides within us.

“Our readiness to support marketing-related initiatives is not limited to the advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the centre of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging,” the Executive Governor said.

Source: Marketing Edge

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Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.