Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
Betty Wamaitha of QuickMart (left) and Kimberly Riziki of Bolt Food during the partnership launch
Bolt Food Kenya, the on-demand delivery platform owned by the European ride-hailing company Bolt, has expanded beyond restaurant delivery into on-demand retail via a partnership with QuickMart Supermarkets.
This gives Bolt Food customers access to 12,000 delivery products available through QuickMart’s 60-plus store locations.
It is a strategic shift for the Bolt online platform, moving it beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household goods, beverages, and wellness products for doorstep delivery.
“This partnership is a significant step in how we are evolving Bolt Food, from a food delivery service to a platform that supports everyday needs,” says Ali Zaryab, Bolt Food General Manager for Kenya and Ghana. “Our goal is to be Kenya’s most trusted and convenient delivery platform.”
Focus on convenience and accessibility
For Quickmart, the collaboration aligns with its long-term focus on enhancing convenience and accessibility for households across the country.
“As Quickmart celebrates 20 years of serving Kenyan households, this partnership with Bolt Food is a powerful step in delivering on our promise of convenience,” says Chief Marketing Officer, Betty Wamaitha.
“By enabling customers to access Quickmart’s wide range of quality goods and services through on-demand delivery, we are making everyday shopping easier, faster and more accessible.”
“The partnership launches at a time when Kenya’s digital economy continues to grow, with increased adoption of platform-based work and online retail services,” reports The Star, a Kenyan daily national newspaper and digital news platform.
A joint Bolt-Ipsos report estimates the sector supports approximately 1.5-million workers and contributes over KES100-billion (US$773-million) annually to the economy, with 53% of gig workers citing platform-based work as their primary income source.
Africa’s first Sports Direct retail store opens its doors in Nairobi
Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
The move toward future-ready food packaging where materials meet AI
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.