Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
Analysing how impatience impacts consumer behaviour in an online world Read More »
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
Angola plans a multimodal logistics platform on border with DRC Read More »
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI won’t replace market research. But it will expose weak strategy Read More »
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
AI search behaviour by SA consumers more than doubled in a year Read More »
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Port of Mombasa embraces integration and technology-driven solutions Read More »
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Brands must deliver sustainability through actions, not words Read More »
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Africa’s next competitive advantage isn’t AI. It’s commercial capability Read More »
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico Read More »
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
From inflation to consumption: West Africa’s FMCG turnaround Read More »
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
‘New direction’ for the integration of African marketing and business Read More »
