African Marketing Confederation News Team

Demand for sportswear is sprinting ahead of the wider apparel market

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.

Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.

Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.

Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.

The Accountability Equation is the often neglected, but vital, three-way partnership between creators, brands and their marketing agencies.

The Institute of Marketing in Malawi announces that accomplished business leader Michel Hebert will be its keynote conference speaker.

Forty percent of brand citations in organic search results do not show up in AI overviews for the same query, study finds.

Adidas has reportedly awarded the business to Omnicom Media Group following a competitive pitch involving Publicis Groupe and incumbent WPP.

Another salvo is fired in the long-running ‘Cola Wars’ as Coke steals Pepsi’s thunder across the Marriott group’s 10,000 global properties.