African Marketing Confederation News Team

Current issue of AMC magazine brings critical insights for marketers

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.