MARKETING EDUCATION

Boost your marketing career in 2025 with the AMC’s short courses

By our African Marketing Confederation News Team | 2025

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base.

Photo by Anna Shvets from Pexels

In tandem with the AMC’s Chartered Marketer (Africa) designation – the pinnacle of the AMC’s professional education offering – the Confederation has an approved range of Short Courses. These are designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.

In all, there are approximately 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.

All the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.

Tutors are available to assist students

However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to guide students in their education.

“These short courses, developed by marketers for marketers, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee-Carlisle. “I believe our digital courses, in particular, will be of great interest to African students.”

No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.

You can find out more about the AMC’s Short Courses here.

Changan auto brand enters Ethiopian market with first dealership

Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.

Portrait of a middle-aged man in a black suit and gold-and-black striped tie, looking at the camera against a white background.

MAZ’s 2026 Marketing Week engages local marketers on key topics

Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.

Desk with a computer monitor showing an orange bar chart labeled 'Advertising Today', plus keyboard, mouse, and glasses on a blue magazine.

Memorable visuals in ads are more likely to lead to purchase – study

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

Busy port with cranes, warehouses, and a red training ship docked at the quay; city and hills in the background.

Underperforming Port of Cape Town seeks a private sector boost

Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.

Ricardo Valente Da Conceicao

H&M makes senior leadership appointment for South African market

Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.

Exterior of a BIM store with red signage and blue-framed windows, parked cars in front on a wet lot.

Turkish supermarket group BIM hits 1,000-store landmark in Morocco

Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.

Two magazines titled Strategic Marketing Africa and Traceability on a green background.

Current issue of AMC magazine brings critical insights for marketers

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Two adults in business attire stand on a soccer field, holding a maroon jersey that reads 'Visit Rwanda'.

Visit Rwanda announces partnership with Aston Villa Football Club

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

Close-up of two people shaking hands in a business context.

Africa declares a new standard for its communications profession

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

Woman in a plaid jacket waves at a smartphone on a tripod while filming in a bright kitchen with food on the table behind her

Researchers find a new way to enhance social media influencer messaging

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

Beige off-road pickup truck parked on a dirt trail with rocky hills and pine trees in the background

Watchdog instructs auto brand to remove or amend TV ad campaign

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Rozanne