AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
MARKETING EDUCATION
Boost your marketing career in 2025 with the AMC’s short courses
By our African Marketing Confederation News Team | 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base.
Photo by RDNE Stock project from Pexels
In tandem with the AMC’s Chartered Marketer (Africa) designation – the pinnacle of the AMC’s professional education offering – the Confederation has an approved range of Short Courses. These are designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.
In all, there are approximately 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.
All the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.
Tutors are available to assist students
However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to guide students in their education.
“These short courses, developed by marketers for marketers, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee. “I believe our digital courses, in particular, will be of great interest to African students.”
No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.
You can find out more about the AMC’s Short Courses here.
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