fbpx

BRAND AMBASSADORS

Auto brand teams up with ‘bold and limitless’ disabled tennis player

By our News Team | 2021

Isuzu reaches agreement with Kgothatso ‘KG’ Montjane to be a brand ambassador for its newly launched MU-X seven-seater SUV.

Automotive company Isuzu has announced the appointment of Kgothatso ‘KG’ Montjane as a new brand ambassador for the South African market.

Montjane is a wheelchair tennis player who, in 2018, became the first black South African woman to compete at Wimbledon. She has been named as the country’s disabled sportswoman of the year multiple times and is currently placed fifth in the world on the ITF World Wheelchair Tennis rankings.

Isuzu is heavily involved in South African sport through its #IsuzuLegends marketing programme and has involvement with the likes of the Blue Bulls rugby team and Corporate Ironman race.

“KG is an inspiration to us all. Isuzu Motors South Africa is proud to be associated with an athlete who is bold and limitless in pursuing her passion, and we look forward to this journey together,” said Mandlakazi Sigcawu, Department Executive for Corporate & Public Affairs.

Brand ambassadors

Image courtesy of Isuzu

Agreement will promote new Isuzu SUV

The ‘mobility agreement’ between the athlete and the auto brand gives her access to the newly launched Isuzu MU-X, a seven-seater SUV competing against heavyweight models such as the Toyota Fortuner, Ford Everest and Pajero Sport.

“I’m thrilled to partner with Isuzu. The space and versatility of the MU-X [that] I will be driving suits my lifestyle and profession,” said Montjane. 

“For me it’s more than just a brand ambassadorship. I want to use this opportunity to inspire others to be brave and limitless in overcoming adversities. Always remember that no worthwhile journey is without its challenges. It’s the adventures on the rough roads that reach greatness.”

Born in the city of Polokwane in Limpopo province with a congenital birth defect, KG went through a single amputation below the knee at the age of 12. At 19 she began her tennis career when she received the equipment necessary to play wheelchair tennis, and never looked back as she progressed all the way to the world stage.

Among her achievements is representing her country at the 2008, 2012, 2016 and 2020 Paralympics.

Retail Strategy

Retail Strategy

More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.

Read More »
Data Protection

Data Protection

Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.

Read More »
The Internet

The Internet

Online users in almost every country surveyed want better control over how their personal data is collected, used and sold.

Read More »
Consumer Research

Consumer Research

We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.

Read More »
Brand Acquisitions

Brand Acquisitions

Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.

Read More »
Supply Chain

Supply Chain

Consumer-packaged goods industry in Africa is being ‘systematically transformed’ by Ramani’s ‘huge ambition’, investor says.

Read More »