MARKETING TALENT

Busisiwe Phakathi appointed marketing manager at radio station 5FM

By our African Marketing Confederation News Team | 2025

Experienced marketer returns to the South African Broadcasting Corporation, where she began her career in 2011.

5FM, the South African youth-focused radio station and multimedia brand, has appointed Busisiwe Phakathi as Marketing Manager. She officially assumed her new role on 1 January 2025. 

Busisiwe Phakathi. Photo: SABC

Phakathi holds a BA degree in Corporate Marketing from the University of Johannesburg (UJ), a certificate in Brand Management and Events Management from the IMM Graduate School, and a Marketing Analytics certificate from the University of Cape Town (UCT). 

 

She began her career at the South African Broadcasting Corporation (SABC) in 2011, where she honed her skills in audience engagement working across radio brands such as 5FM, SAfm and Radio 2000. 

 

Phakathi then transitioned to Viacom South Africa, now Paramount Africa, where she served as a Trade Marketing Manager between 2019 and 2023. In this role, she successfully implemented trade strategies to drive sales, enhance brand positioning, and strengthen industry partnerships.  

 

Career expanded into the EdTech sector 

 

Her career later expanded into the EdTech sector in 2024, where she took on the role of Growth Marketing Manager for Sand Technologies, leading strategy and implementation initiatives. 

 

“During this time, she revitalised approaches to understanding youth, youth culture and education, delivering innovative campaigns that resonated with younger audiences, while driving growth and engagement,” 5FM says in a press release. 

 
 
“As she re-joins the SABC, she will bring her dynamic skill set, industry insights, and passion for youth-focused content to further strengthen 5FM’s connection with its audience and drive innovative marketing strategies.” 

 

Comments Masixole Mdingane, 5FM and Good Hope FM PCS Combo Business Manager: “Busisiwe’s track record and expertise, heart to change people’s lives for the better, sheer passion for radio with impact, and masterful mind for campaigns that properly move SA’s youth, make her a perfect fit for the station’s continued evolution and success. We are privileged and massively excited to welcome her to the team.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.