Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Luxury goods: ‘Progress-focused’ wording beats ‘sustainable’ terms Read More »
When designing labels, wine brands should involve more women in the process and pilot test labels for gender cues, researchers suggest.
Women more likely to choose wine with feminine labels, study finds Read More »
Strategies needed to optimise digital commitment from consumers have shifted as the global business and geopolitical landscape changes.
Consumer Engagement Read More »
