Getting to know the kids of Gen Alpha – successor to Generation Z
Gen Z has had a profound impact on brand strategies. Now marketers must brace themselves for even more for the changes from the next cohort.
Gen Z has had a profound impact on brand strategies. Now marketers must brace themselves for even more for the changes from the next cohort.
Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.