African gaming market set to exceed US$1-billion in value next year
New study finds Nigeria leads the way in total annual gaming revenue, followed by South Africa, Kenya, Ethiopia and Ghana.
New study finds Nigeria leads the way in total annual gaming revenue, followed by South Africa, Kenya, Ethiopia and Ghana.
The growth of in-game branding and marketing, and the requirements of the rapidly unfolding metaverse, may be changing the game – quite literally.
As more people across the continent embrace mobile gaming, there is exciting new potential for reaching Millennial and Gen Z audiences.