Sports Sponsorship

SA Tourism’s plan to sponsor Premier League club Spurs hits snags

Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.

While Budweiser was caught off-guard by a surprise alcohol ban in stadiums, the company is taking a philosophical stance.

Beer brand Budweiser teams up with trio of global soccer stars to offer fan prizes and begin the pre-tournament hype.

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