Sports Sponsorship – African Marketing Confederation

Visit Rwanda announces partnership with Aston Villa Football Club

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

Under the new agreement, Sprite will have a brand presence at games, as well as the NBA’s global activations and fan-engagement activities.

Announcement concludes an eight-season collaboration that included Visit Rwanda as the club’s first Official Sleeve Partner.

Company says it wants to ‘accelerate’ three of its brands and believes it can tap into F1’s global platform to connect with new audiences

With an eye on the 2025 Africa Cup of Nations taking place in the North African country, Orange Maroc signs Real’s Brahim Diaz.

New deal will put Liverpool on a par with similar sponsorship arrangements involving Manchester City, Arsenal and Chelsea.

Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.

Sponsorship package provides both cash and in-kind support for the team, including financial literacy and media training.

Premier Soccer League (PSL) gets new title sponsor as broadcaster DStv ends its deal early due to parent company’s financial woes.

Barclays Bank, Official Banking Partner of the tournament, is under fire for claimed links to fossil fuel companies and arms manufacturers.