
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
INDUSTRY APPOINTMENTS
By our News Team | 2023
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
Eclipse Communications, an Africa-focused PR agency, has appointed Kgomotso Moalusi as Managing Partner: Corporate to lead its Corporate Centre of Excellence business unit, as well as join its Exco team.
Moalusi is a seasoned communications professional, having held various positions at international agencies, corporates and in public sector institutions.
Kgomotso Moalusi of Eclipse Communications. Photo: Supplied
She is excited to join an agency, which has made a meaningful 25-year contribution to the industry.
Eclipse opened its doors in 1998 and is based in South Africa. It also has an office in Mauritius and in-country communications partners in Kenya, Nigeria, Namibia and Israel.
“I am joining an agency that is striding towards almost three decades in the industry. These next five years are not only critical for us as an agency, but for our clients, who are expecting us to devise ‘business unusual’ proposals and solutions,” Moalusi says.
Big on partnering and finding progressive solutions
“I am truly honoured to help elevate Eclipse Communications’ role as a leader in the sector and I am big on partnering and finding progressive solutions that contribute to the bottom line.”
With an honours degree in journalism and a background in newsrooms, it was a watershed moment when Moalusi joined her first communications agency in 2008.
“The newsroom was the greatest teacher. After leaving, I have never looked back. It remains the most rewarding and inspiring feeling to know that I am an advisor to several brands that contribute positively to our country’s economy,” she states.
For Moalusi, a key trend in the industry is the need for authentic connections and in-person meetings.
“After many months of digital online interaction, there is a glaring need for people to reconnect at a human level. This is not only in terms of client interaction, but also for communication professionals. I believe the power of authentic connection can birth a new cohort of considered communicators.”
Comments Eclipse Communications CEO, Cheryl Reddy: “We are thrilled by Moalusi’s appointment after a rigorous search process. Apart from [her] mandate to guide the growth of the existing clients, she will also focus on business development, people growth and join our executive leadership team.”
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.