Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Communications agency appoints Kgomotso Moalusi as managing partner
By our News Team | 2023
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
Eclipse Communications, an Africa-focused PR agency, has appointed Kgomotso Moalusi as Managing Partner: Corporate to lead its Corporate Centre of Excellence business unit, as well as join its Exco team.
Moalusi is a seasoned communications professional, having held various positions at international agencies, corporates and in public sector institutions.
Kgomotso Moalusi of Eclipse Communications. Photo: Supplied
She is excited to join an agency, which has made a meaningful 25-year contribution to the industry.
Eclipse opened its doors in 1998 and is based in South Africa. It also has an office in Mauritius and in-country communications partners in Kenya, Nigeria, Namibia and Israel.
“I am joining an agency that is striding towards almost three decades in the industry. These next five years are not only critical for us as an agency, but for our clients, who are expecting us to devise ‘business unusual’ proposals and solutions,” Moalusi says.
Big on partnering and finding progressive solutions
“I am truly honoured to help elevate Eclipse Communications’ role as a leader in the sector and I am big on partnering and finding progressive solutions that contribute to the bottom line.”
With an honours degree in journalism and a background in newsrooms, it was a watershed moment when Moalusi joined her first communications agency in 2008.
“The newsroom was the greatest teacher. After leaving, I have never looked back. It remains the most rewarding and inspiring feeling to know that I am an advisor to several brands that contribute positively to our country’s economy,” she states.
For Moalusi, a key trend in the industry is the need for authentic connections and in-person meetings.
“After many months of digital online interaction, there is a glaring need for people to reconnect at a human level. This is not only in terms of client interaction, but also for communication professionals. I believe the power of authentic connection can birth a new cohort of considered communicators.”
Comments Eclipse Communications CEO, Cheryl Reddy: “We are thrilled by Moalusi’s appointment after a rigorous search process. Apart from [her] mandate to guide the growth of the existing clients, she will also focus on business development, people growth and join our executive leadership team.”
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.