
Reputation Management
Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
CONSUMER WELL-BEING
By our News Team | 2021
But, on the positive side, Africa ranks higher in physical and social well-being than the global average.
With consumer positivity and higher levels well-being proving an important barometer of the way people are likely to consume products and services, African marketers will be at least partially cheered by the results of the latest 360° Well-Being Index compiled by the Cigna Corporation, an international health services business.
In the study conducted in March-April 2021, Africa’s physical well-being index was at 62.4, and ranked higher than the global average of 58.2. Similarly, Africa ranked higher in the social well-being index at 64, compared with the global average of 61.6.
The encouraging physical and social well-being indices came amid increasing stress levels in Africa. While stress incidences were found to be very high on the African continent at 91%, in comparison with a global average of 83%, the researchers say the response from African survey participants reinforces that stress is, at least, becoming less stigmatised on the continent.
Photo by Uncoveredlens from Pexels
Another encouraging trend emerging in Africa was that 57% of office-based workers preferred the work-from-home option compared to 34% in global markets. However, the study also found that 50% of the work-from-home employees in Africa are spending longer hours working, compared with 39% globally.
“Mirroring global trends, Africa is witnessing an increase in incidences of stress, overwork, gaps in workplace wellness, and overall well-being. It is time to work cohesively to raise awareness and drive positive change on this front,” said Leah Cotterill, Chief Distribution Officer, MEA at Cigna.
The top trends from the survey include:
Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.
Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.
Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.
The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.