Current issue brings latest news and insights to Africa’s marketers

Challenges and opportunities for African marketers

While some hurdles, such as budget constraints and digital-adoption gaps, are common across developing markets, Africa’s unique cultural, economic, and regulatory environment presents distinct marketing dynamics. There are some challenges, but also immense opportunities for marketers who are tuned-in and far sighted.   

Betting now a significant cultural and economic phenomenon 

Betting has rapidly emerged as a significant cultural and economic phenomenon across Africa, propelled by the continent’s youthful demographic, expanding internet and smartphone access, and the widespread enthusiasm for sports, particularly soccer. 

Kenya’s trends to watch and what it means for CMOs 

Kenya’s consumer landscape reflects a shift from crisis response to intentional adaptation. After years of economic pressure and structural change, consumers are spending more strategically, prioritising balance in wellness, embracing digital tools, and expecting real environmental accountability from brands. 

Port infrastructure is key to Africa’s enhancing supply chain 

While Africa’s supply chain and logistics infrastructure has been notoriously challenging, much is now being done to take advantage of the economic potential of its ports and shipping sector. This will benefit not only coastal countries, but hopefully those in the landlocked hinterland, which face addition challenges in trading with other parts of Africa and the rest of the world. 

You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read Issue 2 2025 online here. A Print Edition is also available.