LOYALTY PROGRAMMES

Customer loyalty strategies and practitioners recognised at awards

By our African Marketing Confederation News Team | 2024

SA loyalty industry is delivering world-class innovation and excellence that exceeds global standards, awards judge says.

The 2024 South African Loyalty Awards announced its winning loyalty brands and personalities at the recent Truth International Leaders in Loyalty Summit held in Cape Town. 

 

As it did in 2023, FNB eBucks, the loyalty programme of First National Bank, dominated this year by winning a total of five awards in various categories. These included Best Overall Long-Term Loyalty Programme; Best Loyalty Programme: Financial Services; and Best Partnership Programme of the Year.

Fionna Ronnie (left) with Amanda Cromhout. Photo: SA Loyalty Awards

In addition, the judging committee honoured individuals and loyalty team leadership. Fionna Ronnie, Head of Customer and Loyalty at TFG Rewards, was recognised as the ‘Loyalty Personality of the Year’ for her ongoing approach, leadership and results in the industry. 

 

TFG, also known as The Foschini Group, has a variety of prominent retail brands in its stable. These include American Swiss, Jet, Markham, Sterns, Volpes and Total Sports. 

 

Rennie has been with TFG since June 2022 and was previously Head of Customer Innovation at the Shoprite retail group.  

 

Best loyalty team in 2024 honoured 

 

The judges also honoured the Discovery Vitality team with the ‘Best Loyalty Team of the Year’ award in recognition of its “outstanding achievement across multiple markets, in creating a programme which changes customer behaviour within its shared-value model”. 

 

Discovery Vitality is a wellness behaviour-change platform, which guides and incentivises members towards better health. 

 

“The 2024 South African Loyalty Awards has highlighted once again that the [local] loyalty industry is thriving in world-class innovation and excellence, driving loyalty performance which most definitely exceeds global standards,” comments Amanda Cromhout, Judging Chair and CEO of Truth loyalty consultancy. 

 

“I have the honour of judging loyalty awards in the Asia Pacific Loyalty Awards and The International Loyalty Awards, which offer a solid benchmark for our review of the South African market versus the rest of the world. It is for this reason that I can confidently say that South Africa yields some of the world’s most respectable loyalty brands, with world-class results and customer experiences.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.