Customer loyalty strategies and practitioners recognised at awards

In addition, the judging committee honoured individuals and loyalty team leadership. Fionna Ronnie, Head of Customer and Loyalty at TFG Rewards, was recognised as the ‘Loyalty Personality of the Year’ for her ongoing approach, leadership and results in the industry. 

TFG, also known as The Foschini Group, has a variety of prominent retail brands in its stable. These include American Swiss, Jet, Markham, Sterns, Volpes and Total Sports. 

Rennie has been with TFG since June 2022 and was previously Head of Customer Innovation at the Shoprite retail group.  

Best loyalty team in 2024 honoured 

The judges also honoured the Discovery Vitality team with the ‘Best Loyalty Team of the Year’ award in recognition of its “outstanding achievement across multiple markets, in creating a programme which changes customer behaviour within its shared-value model”. 

Discovery Vitality is a wellness behaviour-change platform, which guides and incentivises members towards better health. 

“The 2024 South African Loyalty Awards has highlighted once again that the [local] loyalty industry is thriving in world-class innovation and excellence, driving loyalty performance which most definitely exceeds global standards,” comments Amanda Cromhout, Judging Chair and CEO of Truth loyalty consultancy. 

“I have the honour of judging loyalty awards in the Asia Pacific Loyalty Awards and The International Loyalty Awards, which offer a solid benchmark for our review of the South African market versus the rest of the world. It is for this reason that I can confidently say that South Africa yields some of the world’s most respectable loyalty brands, with world-class results and customer experiences.”