EXECUTIVE APPOINTMENTS

Dentsu announces appointment of new regional CEO to manage EMEA region

By our News Team | 2023

Twenty-year company veteran André Andrade has previously overseen Spain, Portugal and sub-Saharan Africa.

Dentsu, one of the largest global marketing and advertising agency networks in the world, has announced the appointment of André Andrade as CEO for Dentsu EMEA.

In his new role he will overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.

André Andrade. Photo courtesy of Dentsu

Andrade joins the community of regional CEOs overseen by Giulio Malegori, recently appointed Group Chief Operating Officer for Dentsu Group Inc.

Andrade has been with the company for nearly 20 years and, according to a media statement, has demonstrated “a proven ability to drive growth and scale client relationships across EMEA markets”.

Since 2004 he has served as CEO of Dentsu operations in Spain and Portugal, and further assumed the responsibility CEO for Iberia & Sub-Saharan Africa (IBSSA) in 2013.

He significantly grew revenue and performance

In this most recent role, Andrade is said to have significantly grown revenue and performance in the IBSSA cluster, and delivered a successful acquisition plan that integrated 10 operations across media, creative, content and data.

“André has shown passion and commitment to bringing together the best of Dentsu and spearheaded innovation to deliver integrated solutions at scale,” says Hiroshi Igarashi, President and CEO of Dentsu Group Inc.

“I am looking forward to working in close collaboration as we continue to focus on putting our clients at the centre, and delivering a seamless, integrated experience, driving growth and competitive advantage.”

Comments Andrade: “It is an exciting time to be part of Dentsu, given our uniqueness in the marketplace, sitting at the intersection of marketing, consulting and technology.”

The company will announce Andrade’s successor over the coming weeks.

Dentsu Group Inc. is headquartered in Tokyo, Japan and has 72,000 employees working across four regions: Japan, Americas, EMEA and Asia-Pacific.

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