AGENCY APPOINTMENTS

Dentsu strengthens its business transformation division in sub-Saharan Africa

By our African Marketing Confederation News Team | 2026

Ansa Leighton-Buys and Matthew Landon join agency to add ‘significant depth’ to its transformation expertise in the region.

Dentsu Sub-Saharan Africa, part of the Japanese-based multinational advertising and public relations agency, has appointed Ansa Leighton-Buys and Matthew Landon to its Business Transformation (BX SSA) division.

According to the company, its Business Transformation (BX) practice supports brands and business on their journey to sustainable growth and prepares them for the world of tomorrow.

Ansa Leighton-Buys. Photo: LinkedIn

Leighton-Buys joins as a consultant and brings over 20 years of experience at the intersection of retail, marketing and business transformation – helping organisations modernise their marketing capabilities, operating models, and customer engagement strategies in line with evolving consumer expectations.

Dentsu SSA says in a media statemen that Leighton-Buys is a strategic business transformation specialist with deep experience of supporting organisations through complex change across marketing, customer experience, operating models, and digital capability.

She has worked closely with leadership teams across consumer-facing and retail businesses to translate strategy into practical execution, build high-performing teams and embed scalable, insight-led processes.

An entrepreneurial mindset

Landon is a seasoned business transformation consultant with over 15 years of experience driving growth across banking and financial services, online gaming, B2B and FMCG sectors.

“Underpinned by an entrepreneurial mindset as a former platform founder, he specialises in navigating complex digital ecosystems to optimise first-party data strategies and performance media,” comments Dentsu.

“Together, Leighton-Buys and Landon add significant depth to Dentsu’s transformation expertise, enabling us to better support clients navigating change and unlocking future-ready growth.”

Says Wendy Case, BX & DX Practice and Capability Lead: “As client expectations evolve, the need for practical, scalable transformation has never been greater. Ansa and Matthew significantly strengthen our BX capability, enabling us to help organisations modernise how they operate, connect with customers and unlock measurable growth.”

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