CORPORATE SOCIAL RESPONSIBILITY

Dentsu Zambia works with heart hospital to raise community awareness

By our African Marketing Confederation News Team | 2025

Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.

Dentsu Zambia, the local arm of the multinational advertising and public relations agency, has signed a memorandum of understanding with the country’s National Heart Hospital, launching a shared-value partnership to strengthen communication, awareness and community sensitisation on cardiovascular diseases. 

Dentsu Zambia’s Chishimba Musonda with Dr Chabwela Shumba

Dentsu Zambia’s Chishimba Musonda with Dr Chabwela Shumba. Photo: Dentsu

The collaboration forms part of Dentsu Zambia’s Corporate Social responsibility (CSR) agenda, using the agency’s communication and marketing capabilities to support meaningful social impact. 

 

This partnership comes at a time when cardiovascular diseases remain one of Zambia’s leading causes of death, driven by rising hypertension rates and limited public awareness. Hospitals continue to see growing numbers of patients with stroke and heart-related complications, many linked to preventable lifestyle factors.  

 

For the National Heart Hospital, which operates without a dedicated marketing unit, the partnership offers vital support in amplifying health promotion efforts and improving public understanding of cardiac disease, the agency says in a press release. 

 

Good communication can change lives 

 

“We have always believed that good communication can change lives, not just sell products. Working with the National Heart Hospital gives us the chance to put that belief into action, helping get critical health information to the people who need it most,” comments Chishimba Musonda, Managing Director of Dentsu Zambia. “It’s the kind of work that reminds our team why we got into this industry in the first place.” 

 

Adds Dr Chabwela Shumba, Senior Medical Superintendent at the National Heart Hospital: “This strategic partnership … will increase our reach, the quality and packaging of our messaging so that the community is empowered with information on cardiac disease.” 

 

The memorandum of understanding will also explore sustainable media innovations, including adapting PVC-billboard recycling projects for hospital use.  

 

Dentsu Zambia’s corporate social responsibility programme will further provide media training, marketing templates and best-practice frameworks to support long-term capacity building. 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.