Dentsu Zambia works with heart hospital to raise community awareness

The collaboration forms part of Dentsu Zambia’s Corporate Social responsibility (CSR) agenda, using the agency’s communication and marketing capabilities to support meaningful social impact. 

This partnership comes at a time when cardiovascular diseases remain one of Zambia’s leading causes of death, driven by rising hypertension rates and limited public awareness. Hospitals continue to see growing numbers of patients with stroke and heart-related complications, many linked to preventable lifestyle factors.  

For the National Heart Hospital, which operates without a dedicated marketing unit, the partnership offers vital support in amplifying health promotion efforts and improving public understanding of cardiac disease, the agency says in a press release. 

Good communication can change lives 

“We have always believed that good communication can change lives, not just sell products. Working with the National Heart Hospital gives us the chance to put that belief into action, helping get critical health information to the people who need it most,” comments Chishimba Musonda, Managing Director of Dentsu Zambia. “It’s the kind of work that reminds our team why we got into this industry in the first place.” 

Adds Dr Chabwela Shumba, Senior Medical Superintendent at the National Heart Hospital: “This strategic partnership … will increase our reach, the quality and packaging of our messaging so that the community is empowered with information on cardiac disease.” 

The memorandum of understanding will also explore sustainable media innovations, including adapting PVC-billboard recycling projects for hospital use.  

Dentsu Zambia’s corporate social responsibility programme will further provide media training, marketing templates and best-practice frameworks to support long-term capacity building.