
Ogilvy study says B2B is increasingly using influencer marketing
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
DIGITAL AGENCIES
By our News Team | 2022
Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.
Emakina, a prominent European digital agency, has announced that it is taking its first step onto the African continent by opening an office in Cape Town. The agency already has 26 offices in 18 countries and sees opportunities in Africa as part of a global growth strategy.
The launch of the full-service user-centric digital creative hub in the city will also bring “compelling” work opportunities, Emakina said. Expertise being sought includes art directors, design strategists, digital project managers and UX designers.
“By expanding into South Africa, we bring much-needed stimulation of opportunity to the country’s creative professional workforce,” says Karim Boutaour, Acquisition and Integration Director for the Middle East and Africa.
Generic image by StartupStockPhotos from Pixabay
Solid creative careers are on offer
“Emakina offers sustainable employment, international exposure and a unique framework in which to build a solid creative career.”
Darren McKay leads the first African-based team as Creative Director and Executive Manager. McKay founded The Greenhouse Advertising Agency and was Creative Director for Jupiter Drawing Room. He has also worked at TBWA in London and at MC Saatchi and McCanns.
According to McKay, Emakina’s focus is on the user experience to create more meaningful digital products and campaigns, “engaging with users in the sweet spot where technology, business and creativity overlap”.
Headquartered in Brussels, Emakina has a presence in various European cities, as well as in the US, Europe, Asia and Middle East. Among its clients are Under Armour, Maserati, Nike and Red Bull.
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
Pieter Boone steps down after a short tenure and is being replaced by Sean Summers, who was CEO until 2007.
Demand for Louis Vuitton and Chanel has declined, study finds. But Balenciaga is on the rise, despite being embroiled in controversy.
Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.
Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.