European digital agency takes first steps into the African market

By our News Team | 2022

Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.

Emakina, a prominent European digital agency, has announced that it is taking its first step onto the African continent by opening an office in Cape Town. The agency already has 26 offices in 18 countries and sees opportunities in Africa as part of a global growth strategy.

The launch of the full-service user-centric digital creative hub in the city will also bring “compelling” work opportunities, Emakina said. Expertise being sought includes art directors, design strategists, digital project managers and UX designers.

“By expanding into South Africa, we bring much-needed stimulation of opportunity to the country’s creative professional workforce,” says Karim Boutaour, Acquisition and Integration Director for the Middle East and Africa.

Digital Agencies

Generic image by StartupStockPhotos from Pixabay

Solid creative careers are on offer

“Emakina offers sustainable employment, international exposure and a unique framework in which to build a solid creative career.”

Darren McKay leads the first African-based team as Creative Director and Executive Manager. McKay founded The Greenhouse Advertising Agency and was Creative Director for Jupiter Drawing Room. He has also worked at TBWA in London and at MC Saatchi and McCanns.

According to McKay, Emakina’s focus is on the user experience to create more meaningful digital products and campaigns, “engaging with users in the sweet spot where technology, business and creativity overlap”.

Headquartered in Brussels, Emakina has a presence in various European cities, as well as in the US, Europe, Asia and Middle East. Among its clients are Under Armour, Maserati, Nike and Red Bull.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.