European digital agency takes first steps into the African market
By our News Team | 2022
Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.
Emakina, a prominent European digital agency, has announced that it is taking its first step onto the African continent by opening an office in Cape Town. The agency already has 26 offices in 18 countries and sees opportunities in Africa as part of a global growth strategy.
The launch of the full-service user-centric digital creative hub in the city will also bring “compelling” work opportunities, Emakina said. Expertise being sought includes art directors, design strategists, digital project managers and UX designers.
“By expanding into South Africa, we bring much-needed stimulation of opportunity to the country’s creative professional workforce,” says Karim Boutaour, Acquisition and Integration Director for the Middle East and Africa.
Generic image by StartupStockPhotos from Pixabay
Solid creative careers are on offer
“Emakina offers sustainable employment, international exposure and a unique framework in which to build a solid creative career.”
Darren McKay leads the first African-based team as Creative Director and Executive Manager. McKay founded The Greenhouse Advertising Agency and was Creative Director for Jupiter Drawing Room. He has also worked at TBWA in London and at MC Saatchi and McCanns.
According to McKay, Emakina’s focus is on the user experience to create more meaningful digital products and campaigns, “engaging with users in the sweet spot where technology, business and creativity overlap”.
Headquartered in Brussels, Emakina has a presence in various European cities, as well as in the US, Europe, Asia and Middle East. Among its clients are Under Armour, Maserati, Nike and Red Bull.