
Creative Awards
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
DIGITAL MARKETING
By our News Team | 2022
Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.
Marketers and their digital agencies are breathing a sigh of relief following the announcement from Google last week that it will again be delaying the phasing out of cookies on Google Chrome.
This means the phasing-out deadline has now been delayed twice. Initially it was intended for this year and, up until a few days ago, marketers were working on late 2023 as the final deadline. Now the deadline moves to the second half of 2024.
Image by Nicolekoenig78 from Pixabay
Once cookies are removed from Google Chrome, companies will be heavily restricted as to how they can gather user data and then target ads according to user preferences. Google has given improved consumer privacy as the main reason for the move.
As a replacement, Google has been working on a project known as Privacy Sandbox. However, the company wants more time to refine this and to get feedback from relevant partners such as industry regulators, marketers and publishers.
Google explains its latest decision
In a blog post, Google explained that it wanted to give these partners more time to test its tools.
“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” Anthony Chavez, Vice President at Google, said. “We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.”
Also quoted in the blog post is Townsend Feehan, Chief Executive Officer at the Interactive Advertising Bureau Europe, who said: “Google’s decision to extend the timeline before phasing out third-party cookies is a welcome development for the industry that should help ensure a range of alternatives to third-party cookies that are technically robust and whose implementation has been thoroughly tested from a privacy compliance and commercial performance point of view.”
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.
There is a rise in demand for clothing adapted to the needs of disabled consumers. But online retailers must give the process more thought.
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.