An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Internet usage in Uganda grew by one million last year, study finds
By our News Team | 2023
Just under 25% of the population is now connected online and a little over 4% of Ugandans are active social media users.
Internet usage in Uganda grew by one million people in 2022, bringing the total number of users in the country to 11.77-million people, which equates to just under 25% of the total population.
In addition, the number of active social media users in the East African nation now stands at 2.05-million, or 4.3% of the total population.
Photo by Oladimeji Ajegbile from Pexels
These figures are contained in the Digital 2023 Global Overview Report compiled jointly by Meltwater and We Are Social. The report claims to explore what people are really doing on the internet, social media, mobile devices, and online shopping platforms around the world.
Analysing the data specific to Uganda, local digital media analyst and micro-blogger John Birungi Babirukamu notes that the growth in internet usage was lower than his prediction of 1.35-million new users. Similarly, the total name of users falls below the Uganda Communications Commission’s expected number of 13.9-million users.
In a LinkedIn post, he says betting information still dominates the top Google searches in Uganda, while local music, comedy and translated movies (by VJ Junior & VJ Jingo) dominated activity on YouTube.
LinkedIn proves a big growth winner in 2022
LinkedIn was a big winner in 2022, growing by 23.5% to hit the 1-million monthly active users mark in Uganda. It is still very male-dominated, with 62.3% male users.
Twitter grew by 43.7% to make 601,000 monthly active users, with a 77.1% male user base.
Facebook usage fell by 26% to about 1.85-million monthly active users. Babirukamu says this is a direct result of the government ban on Facebook usage, (implemented in 2021) and the platform’s reduced appeal to Gen Z users.
Instagram dropped by 23.1%, down to 445,000 users as people migrated to TikTok. Usage is 56.1% male, and 43.9% female.
“While I deduce that TikTok grew massively among Gen Z and Millennials, we, unfortunately don’t get statistics from TikTok for the whole of Africa,” he said.
The Digital 2023 Global Overview Report contains a range of African-focused digital information. For African marketers looking to potentially increase their spend on digital, one of the key takeaways is that there are still huge unconnected populations in many countries.
In Nigeria, for example, nearly 45% of the population remains offline. In Kenya, the figure is 67% and in Tanzania it is 68%. Mozambique has 79% of people offline, and Ethiopia has 83%. In Somalia and South Sudan, the figure is 90% and above.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.