
Kick off 2025 by working towards Chartered Marketer (Africa) status
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
DIGITAL MEDIA LANDSCAPE
By our News Team | 2022
Finance, FMCG and alcohol remain the categories with the highest percentage of media spend in South Africa.
The Interactive Advertising Bureau (IAB) South Africa has released the IAB South Africa / PwC Internet Advertising Revenue Report — 2021 Study. The report was compiled in collaboration with business consultancy PwC.
“The analysis and resulting findings are based on actual figures and provide realistic, reliable and trustworthy data that can be used by media agencies, publishers and marketers for improved decision-making for them and their clients,” says Haydn Townsend, Chairperson at IAB South Africa.
Photo by Andrea Piacquadio from Pexels
Inputs from various market stakeholders are included in the study. Among them:
IAB’s Research Council, which is chaired by Shaun Frazao, Global Strategy Partner at media agency Wavemaker, drove the report.
“The study is conducted with buy-side advertising agencies and clients and this information is then cross-checked with information from research provider Omdia before being independently compiled by PwC,” Frazao explains.
Among the key insights is a 31% year-on-year growth in digital media, which is up by 21% from the same period in 2020. Despite the impacts of the Covid-19 pandemic, sustainable high digital growth is expected as the economy recovers.
Other findings include:
“Being able to benchmark available ad revenues over time is a measure of the health and opportunity in South Africa’s media and marketing space,” says Claire Cobbledick, Vice Chairperson at IAB SA.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.