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DIGITAL STRATEGY

An all-round digital strategy for African brands

By our News Team | 2021

Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.

A 360-degree digital marketing strategy is a way to ensure that African brands find out where their customers spend their time online. Then they can be targeted through their preferred platforms. 

Using different digital marketing methods and channels will help you speak to all your various consumers and expand your customer base. A good all-round digital marketing strategy typically includes the following:

Digital strategy

Photo by Kaleidico @ Unsplash

  • Search Engine Optimisation (SEO) – This gives the organisation credibility as a business, makes it easy to find and increases brand awareness.
  • Email marketing – Important for providing more information to the contacts on your email list about promotions, new services, and any other interesting news about the company.
  • Social media – This form of marketing lets the brand build a community with its consumers. Its casual and personal nature connects the business with prospective clients and helps it to stay up to date with consumer trends.
  • Pay-per-click advertising is a model through which a business pays a publisher every time someone clicks on their advert. This helps increase brand awareness rapidly, leads more people to the website and helps gain new customers.
  • Website marketing is usually directed to people who already have an interest in a business. It helps with providing in-depth information on the brand, what it offers and the work it does. Various other digital marketing strategies are responsible for bringing traffic to the website. However, this is where the final purchase decisions are made, so it is imperative to ensure the website leaves no customer questions unanswered.
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It’s important to know each customer segment and alter the message so that the business can engage with each one accordingly. This will promote the growth of the business and make your customers feel understood. 

Source: ATKASA Digital Agency

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.