
Lindsey Rayner appointed Managing Director of marketing agency Levergy
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
DIGITAL STRATEGY
By our News Team | 2021
Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.
A 360-degree digital marketing strategy is a way to ensure that African brands find out where their customers spend their time online. Then they can be targeted through their preferred platforms.
Using different digital marketing methods and channels will help you speak to all your various consumers and expand your customer base. A good all-round digital marketing strategy typically includes the following:
Photo by Kaleidico @ Unsplash
It’s important to know each customer segment and alter the message so that the business can engage with each one accordingly. This will promote the growth of the business and make your customers feel understood.
Source: ATKASA Digital Agency
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.