
Creative Awards
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
DIGITAL STRATEGY
By our News Team | 2021
Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.
A 360-degree digital marketing strategy is a way to ensure that African brands find out where their customers spend their time online. Then they can be targeted through their preferred platforms.
Using different digital marketing methods and channels will help you speak to all your various consumers and expand your customer base. A good all-round digital marketing strategy typically includes the following:
Photo by Kaleidico @ Unsplash
It’s important to know each customer segment and alter the message so that the business can engage with each one accordingly. This will promote the growth of the business and make your customers feel understood.
Source: ATKASA Digital Agency
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