Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Helen McIntee – president of the African Marketing Confederation
Do you need a tagline to stand out from your competition?
Helen McIntee, President of the African Marketing Confederation, highlights the strategic value of a strong tagline in building brand identity and standing out in competitive sectors like real estate.
She explains how taglines – unlike slogans – should reflect a brand’s core message, create emotional connections, and leave a lasting impression. Using global and local examples, McIntee offers practical tips on crafting impactful taglines that are simple, memorable, and aligned with brand values.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
LinkedIn moves to reduce the ‘AI slop’ filling the platform
Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.
Kenyan regulator warns businesses about shrinkflation strategies
Shrinkflation and skimpflation is legal but must be clearly communicated to consumers, Competition Authority says.
Angola’s ambitious 1,300km West-East highway project makes a start
Project forms part of a broader strategy to position Angola as an important logistics hub in Southern and Central Africa.
Tiger Brands invests in increased localisation and in-house production
Company says upgrade of Paarl facility reinforces its commitment to economic development, localisation, supply security and affordability.
Scammers imitate brands nearly everyone recognises and uses daily
Microsoft is the brand most imitated by phishers, study finds. ChatGPT enters the top 10 for the first time.
