Do you need a tagline to stand out from your competition?

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.

In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.

Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.

European Marketing Confederation names Marketing guru Seth Godin as the winner of its Lifetime Achievement Award for 2026.

Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.