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OUT-OF-HOME ADVERTISING

DOOH company acts to keep its billboards operating during power crisis

By our News Team | 2023

Outdoor Network installs its own alternative power supply to keep high-visibility sites running when South Africa’s lights go out.

In a strategic move to combat the adverse effects of load shedding on the South African digital out-of-home (DOOH) advertising industry, Outdoor Network – part of the Provantage group of companies and a major player in the digital and static billboard advertising sector – has completed the installation of 20 backup power generators at key sites throughout the country.

 

The generators will keep its digital rotator billboards running at high-traffic sites, the company says in a media statement.

Out-of-home Advertising

Photo courtesy of Outdoor Network

South Africa is struggling with an ongoing electricity supply crisis that has resulted in scheduled power cuts throughout the country. These are implemented on a rotating basis every day.

 

“This expansive power contingency was created to safeguard advertisers’ investments and maintain consistent brand exposure when the lights go out,” the statement reads.

 

Billboards remain operational at all times

 

Outdoor Network’s alternative power supply network monitors fuel consumption and diagnostics remotely and, unlike many other power sources, ensures the digital billboards remain operational even during higher stages of load shedding, which may last for four or more hours at a time.

 

Shamy Naidu, Director at Provantage, acknowledges the challenges being faced by the South African outdoor advertising industry.

 

He says that, by opting for remote monitoring and centralised power solutions, Outdoor Network has minimised the risk of theft without resorting to additions such as inverters, batteries and solar panels, which do not provide the same level of reliability and assurance.

 

“Innovative and forward-thinking solutions must continue to drive better service and a more resilient industry, providing ongoing engagement and reach at all times,” comments Naidu.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.