
Le Club Marketing Avis+ Joins The African Marketing Confederation
Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.
MARKETING EDUCATION
By our African Marketing Confederation News Team | 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
For seasoned marketers looking to enhance their marketing career in 2025 and gain a solid pan-African perspective, the Chartered Marketer (Africa) designation from the African Marketing Confederation could be just what they need.
Photo by Christina Morillo from Pexels
Following a rigorous process, CM(A) status is awarded to top marketing professionals on the continent. It recognises their expertise and professional standing as distinguished African marketing practitioners.
“It has helped me to understand the intricacies of African markets and makes me feel more confident. The CM(A) adds gravitas and puts a solid designation behind my conversations. I highly recommend it to other marketers,” says Kugandrie Govender, a marketing consultant who achieved her Chartered Marketer (Africa) designation in 2024.
Adds Tanya James, another experienced marketer who achieved her status in 2024: “I have learned so much already. Getting a degree is one thing, but going through this process really got my creative juices going. The CM(A) journey was exciting and we received amazing support.”
Highest levels of marketing expertise and experience
Helen McIntee, President of the AMC, says only those delegates who can demonstrate the highest levels of marketing expertise and experience will be awarded the Chartered Marketer (Africa) designation, as it is the pinnacle of the African Marketing Confederation’s education offering to its members.
“This prestigious peer-reviewed designation is awarded to qualifying senior marketers in recognition of their experience and skills, and equips successful candidates to operate effectively in the African continent’s complex and diverse markets,” she explains.
“We believe we have put together a programme of outstanding quality, and academic and professional rigour.
“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent.”
Applicants must have appropriate academic qualifications and work experience, and sign up to a CM(A) Code of Conduct.
You can find out more about the African Marketing Confederation’s Chartered Marketer (Africa) programme here.

Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.

The recent G.O.A.T. Marketers’ Fireplace event organised by the Uganda Marketers Society did more than just celebrate excellence.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

Study finds that firms cannot credibly signal their product quality simply through different social media marketing spending levels.

Tiger Brands retains its iconic roaring tiger emblem, but with a more modern geometric representation and an updated font.

La Confédération se réjouit de la représentation accrue des pays francophones, alors qu’elle s’efforce de devenir une organisation véritablement panafricaine.

Confederation thrilled to have greater representation from Francophone countries as it strives to be a truly Africa-wide organisation.

Six-country study finds that younger, more optimistic, consumers will drive a retail revolution across the continent.

Choice Hotels International is opening three Kenyan properties in early 2026 and plans at least 15 more in sub-Saharan Africa.

Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.

A new production line near Nairobi will produce the Orbit chewing gum brand for SSA and the Extra brand for Arabic-speaking markets.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.