
Roxana Ravjee joins Havas as its new CEO for the Africa region
She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.
MARKETING EDUCATION
By our African Marketing Confederation News Team | 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
For seasoned marketers looking to enhance their marketing career in 2025 and gain a solid pan-African perspective, the Chartered Marketer (Africa) designation from the African Marketing Confederation could be just what they need.
Photo by Mikhail Nilov from Pexels
Following a rigorous process, CM(A) status is awarded to top marketing professionals on the continent. It recognises their expertise and professional standing as distinguished African marketing practitioners.
“It has helped me to understand the intricacies of African markets and makes me feel more confident. The CM(A) adds gravitas and puts a solid designation behind my conversations. I highly recommend it to other marketers,” says Kugandrie Govender, a marketing consultant who achieved her Chartered Marketer (Africa) designation in 2024.
Adds Tanya James, another experienced marketer who achieved her status in 2024: “I have learned so much already. Getting a degree is one thing, but going through this process really got my creative juices going. The CM(A) journey was exciting and we received amazing support.”
Highest levels of marketing expertise and experience
Helen McIntee, President of the AMC, says only those delegates who can demonstrate the highest levels of marketing expertise and experience will be awarded the Chartered Marketer (Africa) designation, as it is the pinnacle of the African Marketing Confederation’s education offering to its members.
“This prestigious peer-reviewed designation is awarded to qualifying senior marketers in recognition of their experience and skills, and equips successful candidates to operate effectively in the African continent’s complex and diverse markets,” she explains.
“We believe we have put together a programme of outstanding quality, and academic and professional rigour.
“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent.”
Applicants must have appropriate academic qualifications and work experience, and sign up to a CM(A) Code of Conduct.
You can find out more about the African Marketing Confederation’s Chartered Marketer (Africa) programme here.

She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers find three distinct reactions that explain why emotional content online can be so powerful – and have contradictory effects.

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

Bank moves its focus from corporate and investment banking as it unveils plans to target retail customers and small businesses.

Uganda Marketers Society looks to the future as the new Board outlines its priorities for the next two years.

Brand continues a trend of food and beverage licensing moving into the beauty sector by collaborating on shower and lip-care products.

While the global marketing industry debates what the next big consumer trend might be, Africans are getting on with embracing major change.

Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.

The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.

The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.