BUSINESS STRATEGY

European-based tourism marketing agency sets up office in Africa

By our African Marketing Confederation News Team | 2025

Kleber Group is operating from a base in Cape Town, which it says will be its strategic hub for engaging with markets across Africa.

Kleber Group, an international communications agency with extensive experience in integrated marketing and PR for the travel and tourism industry, has announced that it is strengthening its presence in Africa. 

 

Its base on the continent is Cape Town, which the agency says will “serve as a strategic hub for supporting and engaging with markets across Africa”. 

Lexi Hall

Lexi Hall. Photo: Kleber Group

Kleber already has knowledge of African markets, having worked with tourism destinations, airlines, hotels and other tourism-industry stakeholders on the continent. Its services include brand strategy, media relations, digital campaigns, influencer engagement, sustainability communications, trade marketing, and investor relations. 

 

“The goal is to deepen engagement across African markets through integrated, locally rooted communication strategies that highlight the region’s diversity and its growing potential in both inbound and outbound tourism,” the agency states in a press release. 

 

Seasoned communications strategist with a pan-African perspective 

 

Heading up the Cape Town office, in her role as Director for Africa, is Lexi Hall. According to the press release, she is a seasoned communications strategist who “brings a pan-African perspective and extensive experience working with tourism and lifestyle brands across the continent”.  

 

Her focus will be to lead the development of tailor-made and locally grounded strategies that are designed to resonate with both African brands and international clients. 

 

Kleber’s existing African expertise includes the Voice4Africa initiative. This promotes sustainable tourism and entrepreneurship, with a strong focus on empowering women and youth. 

 

The agency also works with ReThinking Africa, a German business initiative that advocates for fair, investment-driven cooperation between Africa and Europe. The aim is to create sustainable partnerships that generate local jobs and long-term economic value.  

 

Apart from Africa, Kleber Group operates in Germany, Switzerland, Spain and Poland. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.