An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Excitement as AMC’s second annual conference gets underway in Uganda
By our News Team | 2023
Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.
The 2nd Annual African Marketing Confederation Conference kicked off in Entebbe, Uganda today (6 September) and concludes with an awards dinner and closing ceremony on Friday evening (8 September).
The theme of this year’s marketing conference is ‘Africa’s $3.4 trillion Economy: Opportunities for Marketers’. With a population of over 1.3-billion people and rich in natural resources, Africa is an attractive and still largely untapped market for marketers seeking new ventures.
Professor Robert Ebo Hinson gave a keynote address on ‘Expanding the Success of Pan-African Brands’. Photo credit: AMC
According to Uganda Marketers Society President, David Balikuddembe, this conference showcases the potential of Africa’s vast market, providing attendees with valuable insights and tools to explore new business opportunities.
He welcomed delegates from AMC member countries across the continent, as well as marketers from non-AMC member nations such as Tanzania, Ethiopia, South Sudan and the United Kingdom.
Uganda Marketers Society (UMS) is the official host for this year’s African Marketing Confederation (AMC) conference.
AMC journey as an umbrella body began in 2011
Speaking during the Welcome Address, Helen McIntee, President of the AMC, said the Ugandan conference emphasised just how far the African Marketing Confederation had come since starting on a journey in 2011 to be an umbrella body for the continent’s marketing associations. There were now 10 country members of the AMC.
“Our aim is really to network, collaborate and upskill the marketing profession, as well as learn from each other in terms of how we’re dealing with the unique challenges that we have in Africa – and the unique solutions.”
This year’s event boasts a stellar lineup of speakers from across Africa and elsewhere. Among them are: Professor Robert Ebo Hinson (marketing scholar & Pro Vice-Chancellor of the Ghana Communication Technology University); Nondumiso Ngobese Mabece (Head Of Consumer Marketing & PR at Multichoice Africa Holdings); Juliet Ziswa, Marketing Director for OK Zimbabwe Limited Group; Dr Matongo Matamwandi (Chief Executive Officer of the Zambia Tourism Agency); and Siham Malek (Managing Director of Integrate, the Kantar affiliate in Morocco).
The venue is the Imperial Botanical Beach Hotel in Entebbe, which is located on beautiful Lake Victoria, about 36 kilometres from the capital city of Kampala. The hotel is said to be the finest convention centre in Uganda and is a global landmark, offering technologically advanced conference facilities overlooking the lake.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.