Ad Dynamo by Aleph appoints Stephen Newton as its MD for Africa

By our News Team | 2023

Local arm of the global digital media sales specialist is targeting pan-African expansion and aims to solidify position as a preferred partner.

Ad Dynamo by Aleph, the digital media sales specialist, has appointed Stephen Newton as its Managing Director for Africa. 

In his new role, he will prioritise pan-African expansion and assist clients to meet business challenges across the continent.

Ad Dynamo by Aleph is Spotify, Twitter, Snap and Yahoo’s exclusive media buying partner in Africa. Ad Dynamo has long been a proven sales agent for global media platforms on the continent and, in 2021, was acquired by Aleph Holding, a US-based global player with an operation spanning more than 90 markets.

Executive Appointments

Photo credit: Ad Dynamo by Aleph

“As both a developing market and a continent with a rapidly growing population, Africa is poised to house not only a sizeable portion of the world’s population but also a sizeable portion of the world’s eligible workforce,” says Newton.

Plan to continue to grow and to break down barriers

“I am excited to play a part in implementing Aleph’s goal of breaking barriers … we plan to continue to grow in anticipation of our partners’ needs and solidify our position as a preferred partner.

“We will build where they need us using tried-and-trusted methodologies, and we will continue to collaborate to create platforms that reduce the friction associated with doing business in these markets.”

Newton has over 25 years of experience leading EMEA businesses across the digital space. He is currently on several advisory boards for startups and mid-sized African companies that work in different parts of the online area.

He is also the Chairperson and co-founder of The Illuminate Africa Group Ltd., a consulting firm that helps companies achieve their African expansion goals.

Previously, Newton has worked as Managing Director of Google South Africa, Vice President and Managing Director of the Ad Exchange for Google-bought DoubleClick EMEA, and Managing Director of Africa for PostivoBGH.

Senior Nigerian-based appointment also announced

As part of its African expansion strategy, Ad Dynamo by Aleph also recently announced the appointment of Nigerian-based Stanislaus Martins as its as its new Regional Director Meta for Africa.

Prior to joining Ad Dynamo by Aleph, Martins held leadership positions at Insight Redefini, Jumia, and most recently at Meta, where he was instrumental in the rolling out of Meta’s Authorized Sales Partnership program in both Nigeria and Ghana.

He is also President of the Association of Digital Marketing Professionals (ADMARP), a body for digital marketing professionals and enthusiasts in Nigeria.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.