Retailer Massmart makes senior marketing leadership appointment
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
EXECUTIVE APPOINTMENTS
Experienced marketer takes the reins as CEO of Uganda Tourism Board
By our African Marketing Confederation News Team | 2025
Juliana Kagwa, who has expertise in marketing of beverages and agricultural products, now heads up promotion of Ugandan tourism.
The Uganda Tourism Board has appointed Juliana Kagwa as its new Chief Executive Officer, marking a new era in the East African country’s tourism marketing efforts.
Kagwa has a strong background in marketing, corporate relations and sustainability initiatives. Before joining UTB she was Group Marketing and Sales Director at Seed Co, a pan-African company specialising in hybrid seeds for crops such as maize, wheat, rice and soya beans.
Juliana Kagwa. Photo: LinkedIn
Prior to that, she held the position of Director of Corporate Relations at multinational alcoholic beverages company Diageo. She has also been Marketing and Innovation Director at EABL, the Ugandan subsidiary of Diageo.
Kagwa began her career as a graduate management trainee at Diageo and climbed the ranks through strategic roles in Uganda and Kenya, including being Country Manager for the Heineken beer brand in Uganda.
Predecessor is now a Presidential Advisor
Kagwa succeeds Lilly Ajarova, who served as CEO from January 2019 until March this year, when she left to take up a role as Senior Presidential Advisor on Tourism.
As CEO, Kagwa will lead the Uganda Tourism Board in enhancing Uganda’s visibility on the global tourism map, strengthening partnerships, improving industry standards, and driving innovation to boost arrivals and investments.
Comments Gotcha News Uganda: “One of her key tasks will be to enhance Uganda’s tourism appeal through innovative marketing strategies. Given her background in branding, she is expected to focus on promoting Uganda’s unique attractions – such as its national parks, mountain gorillas and cultural heritage – in a way that stands out in the competitive East African tourism market.”
Kagwa holds a Bachelor of Science in Food Science and Technology from Makerere University and an MBA from Edinburgh Business School, Heriot-Watt University.
Coke campaign encourages sharing meals and better work-life balance
The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.
Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
Brand gives grumpy motorists facing a parking fine reason to smile
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
IAB discusses the problem with AI visibility measurement tools
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
