Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
RETAIL STRATEGY
Furniture retailer JYSK makes African debut and launches in Morocco
By our African Marketing Confederation News Team | 2025
Danish-based brand opens two stores in Casablanca as it launches its long-planned Africa strategy. Another store will open later this year.
JYSK, the Danish-based home furnishing retailer, has opened its first two stores in Casablanca, Morocco. The opening not only establishes JYSK’s presence in Africa but also marks a significant milestone as the company expands into its 50th country.
JYSK Country Director, Igor Raić, talks to the Moroccan media
The two new stores are located in Viva Park and Aeria Mall. Another store is already planned for later this year, as JYSK continues to expand in the region.
“Expanding into Africa has been a long-term goal for JYSK, and today we are proud to make it a reality with our first stores in Casablanca,” said Rami Jensen, President & CEO at JYSK, during a launch event for local media and dignitaries.
“I look forward to seeing how JYSK grows in this exciting new market, and I am confident our great Scandinavian offers will resonate well with Moroccan customers.”
The brand’s first store opened in Aarhus, Denmark, in 1979 and since then it has grown to more than 31,000 employees and 3,500 stores.
Opening new stores in a new market
“It is always special to open new stores and even more special when it happens in new markets and on a new continent – as today,” added Jensen.
“Our expansion into Morocco is a confirmation of JYSK’s business model, which continues to be a success across all our markets.
“Just [three] weeks ago, we opened our first store in South America through our franchise setup, and now we are making our debut in Africa. JYSK is no stranger to expansion, but entering two new continents within a year is a remarkable milestone that opens even more opportunities for growth.”
In addition to the two physical stores, customers in Morocco can also shop online at a dark store (small warehouse).
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.