A.M.C. MEMBER NEWS

Ghana institute launches its annual Marketing Performance Awards

By our News Team | 2023

Now in its 34th year, the awards create awareness of marketing and promote higher standards and excellence among practitioners.

The Chartered Institute of Marketing, Ghana (CIMG) recently launched the 34th CIMG Annual National Marketing Performance Awards at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

The CIMG awards is an event held annually to, among other things, create awareness about the relevance of marketing as a driver of business success, promote higher professional standards and excellence among marketing practitioners, and to recognise deserving organisations for showing resilience for the year under review.

CIMG National President, Dr Daniel Kasser Tee (right) with Vice-President, Mr Theodore Osae. Photo courtesy of CIMG

In his welcome address, the National President, Dr Daniel Kasser Tee indicated that the CIMG Awards remains a cornerstone of the institute’s mandate to set standards for the practice of marketing in Ghana.

“This platform allows CIMG to acknowledge the efforts and achievements of marketing practitioners and marketing-oriented organisations that have consistently demonstrated innovation, creativity and effectiveness in their respective industries,” Dr Kasser Tee said.

“To ensure survival and sustainable growth, organisations must rely on their marketing teams, recognising their vital role in understanding customer needs and driving business success – especially in today’s dynamic business environment of uncertainties and intense competition from local and international sources across industries,” he added.

Previous awards praised for their achievements

Speaking about the awards, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr Theodore Osae, praised the CIMG for its achievements in previous awards ceremonies.

He believed the awards had greatly contributed towards improvements in organisational and professional performances, especially for practicing marketers.

The awards cover six major competitive areas: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

There is also a non-competitive award category known as the CIMG President’s Special Awards. These are given to conspicuous achievers in any endeavour, or to a business entity, product or service that has positively contributed to national progress.

The criteria for selecting the winners and benchmarking their performance will include:

Marketing Metrics such as awareness, numeric distribution (where appropriate) and others.
Marketing Innovation.
Technological Innovation.
Segmentation, Targeting and Positioning (STP).
Social Impact.
Contribution to National Development.
Public Image.
Success in the Market Place.
Market Share.
Customer Service Orientation.
Ecological and Ethical Issues.
Competitor Orientation.

Nominations for the 34th edition of the CIMG Annual National Marketing Performance Awards close on Thursday, July 20.

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