
Launching a new product during a recession can pay off, study shows
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
This year’s edition of the African Marketing Confederation (AMC) and Technology Information Confederation (TICON) Africa conference which seeks to bring together seasoned professionals to discuss measures to promote Information Communication Technology (ICT) and marketing for the socio-economic development of the continent has been launched in Accra.
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The three-day event scheduled for August 20-22, 2025, is to be hosted by Chartered Institute of Marketing Ghana (CIMG), and the Institute of ICT Professionals Ghana.
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About 500 participants from about 35 countries across the world are expected to attend the programme which being held in partnership with Labadi Beach Hotel in Accra.
Speaking at the launch in Accra on Thursday, the Deputy Chief Executive Officer (CEO) of Ghana Tourism Authority, Gilbert Abeiku Aggrey, said the Ghana Tourism Authority was excited about the conference, indicating that what made the upcoming conference exciting was the fusion of marketing and technology.
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Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.