AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
This year’s edition of the African Marketing Confederation (AMC) and Technology Information Confederation (TICON) Africa conference which seeks to bring together seasoned professionals to discuss measures to promote Information Communication Technology (ICT) and marketing for the socio-economic development of the continent has been launched in Accra.
The three-day event scheduled for August 20-22, 2025, is to be hosted by Chartered Institute of Marketing Ghana (CIMG), and the Institute of ICT Professionals Ghana.
About 500 participants from about 35 countries across the world are expected to attend the programme which being held in partnership with Labadi Beach Hotel in Accra.
Speaking at the launch in Accra on Thursday, the Deputy Chief Executive Officer (CEO) of Ghana Tourism Authority, Gilbert Abeiku Aggrey, said the Ghana Tourism Authority was excited about the conference, indicating that what made the upcoming conference exciting was the fusion of marketing and technology.
New US$40-million Cheetos manufacturing plant a boost for Zimbabwe
Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.
First official Liverpool FC retail stores are opening in Africa
Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.
Global report shows retailers still falling short on sustainable chocolate
Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.
Ghana’s consumers are coming back, but it’s a cautious return
Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.
Private operators set to revitalise SA’s struggling rail network?
Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.
Malle Mabelane named Supply Chain Professional of the Year by IMM Institute
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.
Uganda launches a national Packaging Centre of Excellence in Kampala
Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.
Sydney Mbhele named Marketer of the Year at IMM Institute annual awards
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.
Junk food campaigns targeting children through digital marketing
Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.
Lay’s World Cup marketing strategy focuses on fan fun and togetherness
Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.
