AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
This year’s edition of the African Marketing Confederation (AMC) and Technology Information Confederation (TICON) Africa conference which seeks to bring together seasoned professionals to discuss measures to promote Information Communication Technology (ICT) and marketing for the socio-economic development of the continent has been launched in Accra.
The three-day event scheduled for August 20-22, 2025, is to be hosted by Chartered Institute of Marketing Ghana (CIMG), and the Institute of ICT Professionals Ghana.
About 500 participants from about 35 countries across the world are expected to attend the programme which being held in partnership with Labadi Beach Hotel in Accra.
Speaking at the launch in Accra on Thursday, the Deputy Chief Executive Officer (CEO) of Ghana Tourism Authority, Gilbert Abeiku Aggrey, said the Ghana Tourism Authority was excited about the conference, indicating that what made the upcoming conference exciting was the fusion of marketing and technology.
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