Ghana’s CIMG partners with university to redefine student journey

According to CIMG, the partnership represents a significant milestone in advancing professional marketing education in Ghana. Through the accreditation, Kings University College will offer programmes that align with CIMG’s professional standards and curriculum, providing students and professionals with access to recognised marketing qualifications. 

Speaking at the signing ceremony, representatives from both institutions highlighted the importance of strengthening collaboration between academia and professional bodies to build capacity in Ghana’s marketing industry.  

Professor Albert A. Addo-Quaye, President of Kings University College, remarked: “It is a privilege to partner with CIMG and to have our campus recognised as an accredited study centre. This collaboration opens a meaningful avenue for our students to take the necessary steps toward chartered status, something we will actively encourage. We see this as a truly beneficial arrangement and we are fully committed to fulfilling every obligation that comes with it.” 

The accreditation will enable students at Kings University College to pursue professional marketing training within a structured academic environment, equipping them with the knowledge, skills, and practical insights required to thrive in today’s competitive business landscape. 

Deepen CIMG’s roots 

The National President of CIMG, Mr Michael Abbiw, underscored the transformative potential of the partnership: “I am happy, because at CIMG we want to deepen our roots. But, most importantly, we need to bring service to the team and graduates.  

“I am hoping that students do not finish school before they charter. By integrating CIMG’s professional marketing qualification into the Kings University College experience, a student can begin their degree and attain their professional certifications within the same four years.” 

The CIMG National President adds: “This directly addresses the gap we keep hearing about: that graduates are not industry-ready. When you balance academic training with professional certification, you close that gap.  

“Beyond marketing students, this opportunity extends to those studying journalism, sociology, information studies, and beyond, because marketing touches every industry. I look forward to a collaboration that transforms how we develop the next generation of marketing professionals in Ghana.” 

The collaboration also forms part of CIMG’s broader strategy to expand access to professional marketing education and nurture competent marketing practitioners across the country. 

Officials from both institutions expressed confidence that the partnership will contribute significantly to the development of future marketing leaders and further strengthen the marketing profession in Ghana. 

“The MoU marks the beginning of a long-term institutional relationship anchored in a shared commitment to excellence, relevance and the advancement of the marketing profession,” CIMG says in a press release.