A.M.C. CONFERENCE

Ghana’s culture and history will come to the fore at conference

By our African Marketing Confederation News Team | 2025

Apart from ensuring top-class speakers and discussion of important marketing topics relevant to African marketers, the African Marketing Confederation’s conferences have become known for their social and networking activities, many of which expose delegates to the culture, food and tourist attractions of the host country.

The AMC Conference 2025 will be no different. Taking place at the Labadi Beach Hotel in Accra, Ghana from 20-22 August, it will offer attendees a range of activities that showcase what the West African nation has to offer.

Ghana Tourism Authority Deputy CEO, Gilbert Abeiku Aggrey, speaks at the launch event

“That’s why we are excited to partner with the Ghana Tourism Authority to put together events that people will talk about for a while – about the host country, the people, the food, the culture, the dance, the dress,” the Secretary General of the AMC, David Balikuddembe, said while speaking at the launch event for the conference last week.

This year’s marketing conference is taking place simultaneously with the Technology Information Confederation Africa (TICON Africa) conference, being held at the same location. In all, 500-plus marketing and IT professionals from across Africa and other parts of the world are expected to attend.

A true hub for tourism in Africa
Representing the Ghana Tourism Authority at the launch was Deputy CEO, Gilbert Abeiku Aggrey. In his address, he said the twin conferences were a significant occasion which not only united leaders in marketing and technology across the continent, but also proudly spotlighted Ghana as the home of rich culture and heritage – and a true hub for tourism in Africa.

“The Ghana Tourism Authority sees these events as a timely opportunity to present the vision of H.E. President John Dramani Mahama – to make Ghana the number one tourism destination in Africa,” he stated.

“We not only say ‘akwaaba’ (‘welcome’) in Ghana – we live it. We are warm, we are friendly, and very hospitable. Growing up, we were told that if you receive a guest, your offer your bed for the guest to sleep on … We say that we are more friendly to visitors than even to ourselves. That is why Ghana has become the converging point for the entire Africa; that’s why we say we are the gateway to Africa.”

Among the experiences being planned for the 2025 conference delegates are an immersive cultural evening and a beachside barbecue dinner at one of Ghana’s most stunning coastal locations.

According to the Encyclopaedia Brittanica, Ghana is known lush forests, diverse animal life, and kilometres of sandy beaches along a picturesque coast. It is also celebrated for its rich history – its habitation possibly dating from 10,000 BC – and for being a major slave-trading post with many historic castles and other facilities dating back to that era.

You can find out more about the AMC Conference 2025 here and the 2025 TICON Africa Conference here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.