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MARKETING TALENT
Ghana’s GCB Bank appoints Cynthia Ofori-Dwumfuo to leadership role
By our African Marketing Confederation News Team | 2025
Ofori-Dwumfuo joins from Hollard Ghana to become Chief Marketing Communications and Customer Experience Officer.
Ghana’s GCB Bank has confirmed Cynthia Ofori-Dwumfuo as its Chief Marketing Communications and Customer Experience Officer.
The bank says this is a new leadership role with a mandate to elevate brand relevance and customer experience across every channel by uniting customer experience, corporate affairs and marketing.
“The appointment signals a step-up in investment, standards and accountability across marketing, communications and customer experience, with measurable goals for satisfaction, reputation, advocacy, engagement and product adoption,” GCB Bank notes in a statement posted on LinkedIn.
Photo: GCB Bank
Ofori-Dwumfuo joins from insurance company Hollard Ghana, where she spent almost six years and was Group Head, Marketing, Corporate Affairs & Customer Experience.
Prior to that, she was PR Business Lead for Ghana and West Africa at Ogilvy Africa. Before joining Ogilvy, she was Head of Communications and External Relations at TEDx Accra, a non-profit promoting progressive thought and meaningful development.
Ofori-Dwumfuo is also well-known to delegates at the African Marketing Confederation’s annual conferences, having been an acclaimed speaker at the 2024 gathering in Mombasa, Kenya and a participant in the 2025 conference in Accra, Ghana.
Appointment is central to the next phase
GCB Bank’s Managing Director, Farihan Alhassan, said the appointment is central to the Bank’s next phase.
“We want customers to be excited about their interactions with us and to feel the same GCB care wherever they meet us, on a phone, at an ATM, or across the counter. We will go beyond to deliver that brand promise.”
He added that the Bank has unified marketing, communications and customer experience under one leadership, creating a sharper, more agile unit with end-to-end ownership of the brand and customer agenda under a Marketing Communications and Customer Experience function called MarCommX.
“We are committing to clearer reputational service standards, faster turnaround times and a more consistent brand experience online and in-branch. This role enables our people, sets a clear customer-centric strategy, leads reputation and stakeholder communications, and embeds a culture that puts the customer first,” Mr Alhassan stated.
GCB Bank, formally known as Ghana Commercial Bank, was established in 1953 and listed on the Ghana Stock Exchange in 1996.
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