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Ghana’s marketers strengthen ties with the country’s banking sector
By our African Marketing Confederation News Team | 2025
Visits to senior bankers underscored the power of partnership and the important role of marketing in national transformation.
By our African Marketing Confederation News Team.
The Chartered Institute of Marketing, Ghana (CIMG), led by its Governing Council, recently paid a high-level courtesy call on the management of Agricultural Development Bank (ADB) Ghana PLC, marking the start of a renewed, results-driven collaboration focused on marketing excellence, institutional transformation and national development.
A delegation from CIMG met management of Ghana’s Agricultural Development Bank
A key outcome was the shared commitment to support ADB’s new strategic vision and CIMG’s flagship research efforts. Notably, ADB expressed interest in participating in the upcoming 2025 AMC–TICON Africa Conference, Africa’s premier marketing and technology event.
Both institutions agreed to maintain close alignment on future programmes. This visit underscored the power of partnership and the role of marketing in national transformation.
Both institutions agreed to maintain close alignment on future programmes. This visit underscored the power of partnership and the role of marketing in national transformation.
Governor of the Bank of Ghana
In another high-level visit related to the banking sector, a delegation from the CIMG paid a courtesy call on the Governor of the Bank of Ghana, Dr Johnson Pandit Asiamah.
In a social media post, CIMG President, Michael Abbiw, said this reaffirmed the critical role that marketing intelligence and customer satisfaction insights play in shaping a resilient, inclusive and trustworthy financial ecosystem.
Among the topics discussed were:
- The impact of the Ghana Customer Satisfaction Index (GH-CSI) and its influence on boardroom decision-making in the banking sector.
- Opportunities to deepen collaboration between CIMG and the Bank of Ghana on customer-centric regulations.
- Public education around cryptocurrency and financial behaviour.
- Support for emerging initiatives like Islamic banking curriculum development.
- The need for research partnerships and continuous professional development to align with global standards.
“We are grateful for the warm reception and the opportunity to explore meaningful partnerships that place the Ghanaian customer at the centre of financial innovation and service delivery,” the CIMG President said in his post.
“Looking forward to stronger collaboration between our institutions as we work toward service excellence, trust and sustainable growth in Ghana’s financial sector.”
The Chartered Institute of Marketing, Ghana is a member of the African Marketing Confederation (AMC).
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