Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
A.M.C. MEMBER NEWS
Ghana’s marketers strengthen ties with the country’s banking sector
By our African Marketing Confederation News Team | 2025
Visits to senior bankers underscored the power of partnership and the important role of marketing in national transformation.
By our African Marketing Confederation News Team.
The Chartered Institute of Marketing, Ghana (CIMG), led by its Governing Council, recently paid a high-level courtesy call on the management of Agricultural Development Bank (ADB) Ghana PLC, marking the start of a renewed, results-driven collaboration focused on marketing excellence, institutional transformation and national development.
A delegation from CIMG met management of Ghana’s Agricultural Development Bank
A key outcome was the shared commitment to support ADB’s new strategic vision and CIMG’s flagship research efforts. Notably, ADB expressed interest in participating in the upcoming 2025 AMC–TICON Africa Conference, Africa’s premier marketing and technology event.
Both institutions agreed to maintain close alignment on future programmes. This visit underscored the power of partnership and the role of marketing in national transformation.
Both institutions agreed to maintain close alignment on future programmes. This visit underscored the power of partnership and the role of marketing in national transformation.
Governor of the Bank of Ghana
In another high-level visit related to the banking sector, a delegation from the CIMG paid a courtesy call on the Governor of the Bank of Ghana, Dr Johnson Pandit Asiamah.
In a social media post, CIMG President, Michael Abbiw, said this reaffirmed the critical role that marketing intelligence and customer satisfaction insights play in shaping a resilient, inclusive and trustworthy financial ecosystem.
Among the topics discussed were:
- The impact of the Ghana Customer Satisfaction Index (GH-CSI) and its influence on boardroom decision-making in the banking sector.
- Opportunities to deepen collaboration between CIMG and the Bank of Ghana on customer-centric regulations.
- Public education around cryptocurrency and financial behaviour.
- Support for emerging initiatives like Islamic banking curriculum development.
- The need for research partnerships and continuous professional development to align with global standards.
“We are grateful for the warm reception and the opportunity to explore meaningful partnerships that place the Ghanaian customer at the centre of financial innovation and service delivery,” the CIMG President said in his post.
“Looking forward to stronger collaboration between our institutions as we work toward service excellence, trust and sustainable growth in Ghana’s financial sector.”
The Chartered Institute of Marketing, Ghana is a member of the African Marketing Confederation (AMC).
Call for nominations to decide Tanzania’s most talented marketers
TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.