
Personal Branding
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
DIGITAL ADVERTISING
By our News Team | 2021
The change will make it easier for buyers to purchase advertising space being sold on AdSense, company explains in a blog post.
Google has announced that it will be moving the AdSense auction from second-price to first-price in the coming months. The company says this change will make it easier for buyers to purchase ad space being sold on AdSense.
Making the announcement in a blog post by Product Manager, Matt Wong, Google said this was part of a continued effort to simplify AdSense.
There is no action required from businesses selling advertising space via AdSense and they will likely not see a change in their earnings.
Why Google built AdSense
“Creating great content takes time, but earning money from it shouldn’t,” Wong writes in his post.
“That’s why we built AdSense, to help you make money from your site with an easy-to-use advertising platform. AdSense simplifies advertising for you by automatically tailoring ads to your site’s layout, optimising for mobile web and connecting you to millions of advertisers.”
Outreach Pete via Wikipedia
Wong added: “We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.”
What’s going to be happening
In the early days of online display advertising, ad space was sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid.
Over time, many ad selling platforms in the display advertising ecosystem, including Google Ad Manager and Google AdMob, switched their auction to first-price. In a first-price auction, the final price reflects the winning bid. In the coming months, AdSense will move to a first-price auction. This will help advertisers by simplifying how they buy online ads and make it easier for them to buy ad space sold on AdSense, Google says.
Benefits to publishers and advertisers
By streamlining the auction model across AdSense, Ad Manager and AdMob, Google explains that it is aligning its process with other ad-selling platforms in the display advertising ecosystem.
“We believe this will help grow advertiser spending confidence in digital advertising and an increase in spending confidence over time will benefit publishers (that’s you),” Wong wrote.
Google expects the transition to a first-price auction to be completed later this year.
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.
MTN surges up the Kantar BrandZ ranking to take the No.1 spot for the first time as South Africa’s most valuable brand.
Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.