
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
EXECUTIVE APPOINTMENTS
By our News Team | 2023
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Google has announced that Alex Okosi, currently Managing Director of YouTube in Europe, Middle East and Africa (EMEA) emerging markets, will take on the role of MD for Google in Africa.
In his new role, Okosi will be responsible for Google’s range of operations in Africa. This includes programmes to help businesses and economies on the continent to grow, as well as expanding access and providing tools to help the next billion users get more from the web.
Photo courtesy of Google
“Alex has a deep understanding of African countries and a passion for using technology to empower people and businesses,” says Meir Brand, Vice-President for EMEA Emerging Markets at Google.
Prior to joining YouTube, Nigerian-born Okosi held the position of Executive Vice-President and MD of Viacom International Media Networks Africa and BET International.
Pivotal role in steering YouTube’s growth and expansion
In his most recent position at YouTube, he played a pivotal role in steering the platform’s growth and expansion across Africa, the Middle East and Turkey, Google says in a media statement.
“I am excited at the prospect of leading Google’s team in Africa and the opportunity to be an even closer part of this diverse and dynamic region, which is so close to my heart,” says Okosi.
“I’m a firm believer in the potential for technology and, in particular, the internet to improve people’s lives and to help individuals and businesses in Africa to thrive.”
Google has been operating in Africa for over a decade and has offices in Ghana, Kenya, Nigeria and South Africa.

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