Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
Google appoints a new managing director for its Africa region
By our News Team | 2023
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Google has announced that Alex Okosi, currently Managing Director of YouTube in Europe, Middle East and Africa (EMEA) emerging markets, will take on the role of MD for Google in Africa.
In his new role, Okosi will be responsible for Google’s range of operations in Africa. This includes programmes to help businesses and economies on the continent to grow, as well as expanding access and providing tools to help the next billion users get more from the web.
Photo courtesy of Google
“Alex has a deep understanding of African countries and a passion for using technology to empower people and businesses,” says Meir Brand, Vice-President for EMEA Emerging Markets at Google.
Prior to joining YouTube, Nigerian-born Okosi held the position of Executive Vice-President and MD of Viacom International Media Networks Africa and BET International.
Pivotal role in steering YouTube’s growth and expansion
In his most recent position at YouTube, he played a pivotal role in steering the platform’s growth and expansion across Africa, the Middle East and Turkey, Google says in a media statement.
“I am excited at the prospect of leading Google’s team in Africa and the opportunity to be an even closer part of this diverse and dynamic region, which is so close to my heart,” says Okosi.
“I’m a firm believer in the potential for technology and, in particular, the internet to improve people’s lives and to help individuals and businesses in Africa to thrive.”
Google has been operating in Africa for over a decade and has offices in Ghana, Kenya, Nigeria and South Africa.
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro-economic report.
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
At least four global conglomerates have announced they are exiting the country. There are concerns that more may follow.
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
Two industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns.
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive’.
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.