
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
ACHIEVEMENTS
By our News Team | 2023
Wunderman Thompson executive wins Film and Media category in Mail & Guardian 200 Young South Africans 2023 Awards.
Parusha Partab, Group Strategy Director at marketing communications agency Wunderman Thompson South Africa, has been recognised as a winner in the Mail & Guardian 200 Young South Africans 2023 Awards: Film and Media.
The annual awards presented by the Mail & Guardian newspaper showcase the most promising and inspiring young individuals across various categories, marking a significant milestone in Partab’s career.
Photo courtesy of Wunderman Thompson
“Faced with fierce competition from thousands of entrants across over 15 categories, Partab’s contributions to the marketing field have truly made her stand out,” Wunderman says in a press release.
“The awards are known for recognising the visionary work of young professionals actively shaping South Africa’s future. They celebrate resilient, entrepreneurial, and innovative minds that offer robust solutions to societal challenges.”
Award serves as a beacon
Says Partab of her award: “It is a tremendous honour to be included among them. South Africa stands at a precipice, yearning for the promise and progress brought forth by future leaders. This serves as a beacon, shining a light on an alternative narrative that transcends despair and leads towards renewed hope in building a thriving, inclusive nation.”
In 2022, her work earned her a high commendation at the Global Women in Marketing, where she won the Strategy Planner of the Year Award.
With an educational background that includes a BA (Hons) in Information Design from the University of Pretoria, Partab has held multiple senior and executive positions across Africa.
Partab advocates for representation and inclusion through her strategic work, speaking engagements and published writing. She serves as a member of the Women’s Charter and is on the Interactive Advertising Bureau’s Transformation Council.
An article by Partab will appear in the forthcoming issue (Issue 2 2023) of Strategic Marketing for Africa, the magazine of the African Marketing Confederation (AMC).

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.