Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
MARKETING EDUCATION
Grow your marketing career with the AMC’s Africa-focused short courses
By our African Marketing Confederation News Team | 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base.
The Confederation has an approved range of Short Courses designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.
In all, there are approximately 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.
All the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.
Tutors are available to assist students
Image by LipikStockMedia on Freepik
However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to guide students in their education.
“These short courses, developed by marketers for marketers, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee-Carlisle. “I believe our digital courses, in particular, will be of great interest to African students.”
No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.
You can find out more about the AMC’s Short Courses here.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.