Watchdog instructs auto brand to remove or amend TV ad campaign
SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.
MARKETING EDUCATION
Grow your marketing career with the AMC’s Africa-focused short courses
By our African Marketing Confederation News Team | 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base.
The Confederation has an approved range of Short Courses designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.
In all, there are approximately 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.
All the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.
Tutors are available to assist students
Image by LipikStockMedia on Freepik
However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to guide students in their education.
“These short courses, developed by marketers for marketers, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee-Carlisle. “I believe our digital courses, in particular, will be of great interest to African students.”
No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.
You can find out more about the AMC’s Short Courses here.
The gap between AI’s efficiency promises and marketing reality
Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.
Number of African megacities to increase from three to 17 by 2050
Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.
Nigeria’s Hyper City appoints CEO with strong Carrefour background
Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.
Cracking the Africa Code: The functional path to market leadership
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer
Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.
Demand for sportswear is sprinting ahead of the wider apparel market
Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.
Deadline looms for African marketing and supply chain awards
Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.
Researchers study why negative brand news fails to deter some customers
Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.
Marketing’s role in book on how Ghana can deliver public service excelLENCE
Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.
Once close to oblivion, SA retailer Edgars is making a comeback
Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.
