DATA AND TECHNOLOGY

Havas Africa launches its consumer science and analytics offering

By our African Marketing Confederation News Team | 2025

New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.

Havas Africa – the African arm of the global media holding company that provides advertising, media buying and marketing services – has launched its CSA (Consumer Science and Analytics) offering to customers on the continent.

Photo credit: Havas

Following recent launches in India, the Middle East, Australia and China, CSA is now active in over 20 regions, with additional markets launching in the coming months.

Explaining its CSA offering, Havas Africa it says goes beyond ‘data for data’s sake’ and is rooted in meaningfully growing businesses through a customer-focused and results-oriented approach to data analysis, implementation and optimisation.

“Africa is at a critical stage of data and tech growth, and clients are eager for guidance and insights on how to best spend on advertising to ensure a comprehensive return on investment,” notes Provit Chemmani, CEO of Havas Africa and Global MD for Centre of Excellence India.

“As the first data and tech consultancy in Africa focused on meaningful business growth, we look forward to working with leading brands in the region to develop a customer-focused and results oriented approach.”

The CSA brand has 40 years of history in France as a pioneer in understanding consumer behaviours and was integrated into Havas in 2015. The global network of 400-plus employees provides data science and adtech services to clients such as Kia and Carrefour in France, PNC Bank in the USA, and Homebase in the UK.

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries.

It was originally Agence Havas, a news agency. Its modern descendants are the Agence France-Presse (AFP) news agency and the advertising and marketing firm Havas.

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