Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
DATA AND TECHNOLOGY
Havas Africa launches its consumer science and analytics offering
By our African Marketing Confederation News Team | 2025
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
Havas Africa – the African arm of the global media holding company that provides advertising, media buying and marketing services – has launched its CSA (Consumer Science and Analytics) offering to customers on the continent.
Photo credit: Havas
Following recent launches in India, the Middle East, Australia and China, CSA is now active in over 20 regions, with additional markets launching in the coming months.
Explaining its CSA offering, Havas Africa it says goes beyond ‘data for data’s sake’ and is rooted in meaningfully growing businesses through a customer-focused and results-oriented approach to data analysis, implementation and optimisation.
“Africa is at a critical stage of data and tech growth, and clients are eager for guidance and insights on how to best spend on advertising to ensure a comprehensive return on investment,” notes Provit Chemmani, CEO of Havas Africa and Global MD for Centre of Excellence India.
“As the first data and tech consultancy in Africa focused on meaningful business growth, we look forward to working with leading brands in the region to develop a customer-focused and results oriented approach.”
The CSA brand has 40 years of history in France as a pioneer in understanding consumer behaviours and was integrated into Havas in 2015. The global network of 400-plus employees provides data science and adtech services to clients such as Kia and Carrefour in France, PNC Bank in the USA, and Homebase in the UK.
Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries.
It was originally Agence Havas, a news agency. Its modern descendants are the Agence France-Presse (AFP) news agency and the advertising and marketing firm Havas.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.