
Lay’s World Cup marketing strategy focuses on fan fun and togetherness
Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.
EXECUTIVE APPOINTMENTS
By our African Marketing Confederation News Team | 2025
Communications group says recent strategic appointments emphasise its ambition to accelerate growth across the continent.
Following the recent announcement of Provit Chemmani as CEO Africa, Havas has confirmed the appointment of Alberto Canteli as Executive Chairman Africa. This is in addition to his current responsibilities as Chairman and CEO of Havas Nordics, Benelux, Central & Eastern Europe, and the Middle East.
Photo: Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people operating in over 100 markets.
“With a strong track record in managing complex and diverse regions, Alberto brings both strategic vision and operational excellence to this key market,” the company says in a press release.
“He has successfully led the deployment of Centres of Excellence in several regions worldwide, an experience that will be instrumental in accelerating our transformation and impact in Africa.
“This strategic appointment underscores Havas’ ambition to accelerate growth across the African continent, a region undergoing rapid transformation and rich with potential.”
The appointment follows the recent nomination of Provit Chemmani as CEO Africa, who will report directly to Canteli.
According to Havas, the new leadership structure is designed to bring renewed energy to its operations and position Africa as a strategic growth driver for the group’s global ambitions.
Comments Yannick Bolloré, CEO and Chairman of Havas: “Africa is not just a market of the future. It is also continent of boundless creativity and opportunity. At Havas, our expansion across the continent reflects our deep belief in the region’s potential and our commitment to building lasting partnerships that drive sustainable growth.”
Globally, the Havas client list includes Citroen, Burger King, Santander Bank, Adidas, KFC and Canal +.

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