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As South African soccer fans gear up for their country’s opening World Cup 2026 fixture against Mexico in Mexico City on Thursday (11 June), leading on-demand delivery service Checkers Sixty60 has captured the moment with a light-hearted online advertisement that has quickly gone viral.
Drawing on the famous moment from the 2010 FIFA World Cup when Bafana Bafana player Siphiwe Tshabalala scored the tournament’s opening goal – also against Mexico – the ad shows Tshabalala passing the baton of ‘delivering for your country’ to a helmeted Sixty60 delivery rider.
The rider then sets off to ‘deliver for South Africa’ in the Mexican capital, encountering many adventures and heart-warming fan moments as he does so.
He brings a vuvuzela – the brightly coloured long plastic horn famously blown by fans at South African soccer matches – to a traditional Mexican Mariachi band, then swaps another piece of iconic SA soccer fan kit, the makarapa hand-decorated helmet, for a Mexican sombrero.
Thereafter, our rider proceeds to a burrito food truck, where a ‘Boerrito’ is born. This blends SA’s popular boerewors (‘farmer’s sausage’) with Mexico’s famous burrito, a savoury flour tortilla.
To leverage the Boerrito theme, Checkers supermarkets and the Sixty60 delivery service began selling them to South African consumers from 9 June, just ahead of the World Cup start date.
An iconic brand in its own right
Sixty60, a sub-brand of the Checkers supermarket and retail chain owned by the Shoprite group, has become an iconic brand in its own right since being launched in November 2019 as a pilot programme in select neighbourhoods.
Its key proposition is delivery within 60 minutes via a fleet of approximately 10,000 delivery riders and vehicles.
The brand is known for capitalising on major national sporting events, including the 2023 Rugby World Cup final in Paris between South Africa and New Zealand, when it rolled out prominent Sixty60 branding around the French Capital.
You can watch the Sixty60 2026 FIFA World Cup advertisement on YouTube here.
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