
Ethiopia moves to bolster its coffee exports to the Chinese market
Opening of an Ethiopian coffee-trading centre in Zhuzhou will establish direct sales channels, boost relationships and host product displays.
INTERNATIONAL TRADE
By our News Team | 2023
While the likes of Kenya and South Africa suffer setbacks, Tanzania is showing impressive growth, says e-commerce entrepreneur.
Tanzania’s stable governance, coupled with its rapid economic and population expansion, firmly positions the nation to become a pan-African trading superstar, according to Daniel Yu, the founder and CEO of Wasoko, which is claimed to be Africa’s largest B2B e-commerce network.
In an opinion article for the Tanzanian-based newspaper, The Citizen, Yu says the country can surpass the likes of Kenya and South Africa, both of which are currently facing significant economic and political setbacks.
Dar es Salaam is the most populous city in Tanzania. Photo by Dicksonpicha via Wikipedia
With more neighbouring countries and a larger population than any other African nation along the Indian Ocean, Tanzania is well-positioned to extend its influence even further, he believes.
“Projections indicate Tanzania’s population will increase by over double to 135-million people by 2050,” Yu states.
“While rapid population growth can pose significant challenges, Tanzania’s impressive GDP per capita growth of over 40 percent in the past decade suggests it is managing to grow overall worker productivity.
“In contrast, countries like Nigeria have experienced high population growth rates but witnessed GDP per capita decline by 30 percent over the same period.”
To be a superstar, bold steps are needed
However, for Tanzania to achieve its Pan-African superstar status, it must take bold steps, Yu emphasises.
For example, recognising the substantial gains Tanzania stands to generate in supplying its eight neighbouring countries, it should lead in advocating for, and implementing, the Africa Continental Free Trade Agreement (AfCFTA).
Importantly, the country should follow through on implementing the African Union Protocol on Free Movement of Persons, which it signed in 2018.
This grants African citizens visa-free entry to all African countries, equal employment opportunities without discrimination, and the right to long-term residence in any African country.
“While this might sound wildly ambitious and unrealistic, the European Union provides a tangible example,” he says.
“If Tanzania led the implementation of the protocol, it could rapidly attract exceptional talent from across Africa to boost local firms, while generating significantly more jobs for its own citizens.”
He concludes: “With the right strategies in place, Tanzania can pave the way for a prosperous future, positioning itself as a dynamic force driving the economic and social transformation of the entire Global South.”
You can read the full article here.

Opening of an Ethiopian coffee-trading centre in Zhuzhou will establish direct sales channels, boost relationships and host product displays.

Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.

From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.

Most recent Black Friday period demonstrated how increasing consumer familiarity with online shopping is driving ongoing demand.

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

Brand revamp responds to evolving trends, particularly among younger consumers, while acknowledging Schweppes’ 240-year history.

Partnership ensures Liverpool won’t walk alone as it sees a strong retail opportunity among its growing fan base in Africa.

Latest move in Carrefour’s Africa expansion strategy should see it operating 30 stores in the country with a local partner by 2028.

Certain restrictions on TV and online advertising aimed at kids. Health sector sees it as a first step towards a total ban.

The brands that thrive will treat creativity as a core strategy which underpins sustainable growth, social impact and global engagement

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.