
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
A.M.C. MEMBER NEWS
By our African Marketing Confederation News Team | 2024
Event has also been postponed to March 2025 to extend the nomination period to cover the full 2024 cycle.
The IMM Institute of South Africa, one of the founder members of the African Marketing Confederation (AMC), has announced a revamped experience for its prestigious IMM Institute Conference and Excellence Awards Dinner.
Originally scheduled for October 2024, this is now taking place with a revised format in March 2025.
Brand Pretorius (left), winner of the 2023 Lifetime Achievement Award, with David Zyambo of SAB, the award sponsor. Photo: IMM Institute
“The decision to postpone the conference and awards wasn’t taken lightly and was informed by various factors, including that there are many talented marketing and supply chain individuals and teams who may not yet have completed showcase-worthy projects by the initial end date for nominations,” explains Irene Gregory, CEO of the IMM Institute.
“By extending the nomination period to cover the full 2024 cycle, we aim to provide a broader window for participants to submit their accomplishments, ensuring that all worthy contributions are considered and celebrated.”
Adds Gregory: “At the banquet, we will be handing out our coveted IMM Institute Excellence Awards in 10 categories, for which we have so far received 31 nominations, each of which is being carefully considered and is in the running for the 2024 Awards.
“By extending the closing date for nominations to 15 January 2025, we hope to encourage more people to put forward marketing and supply chain champions.”
The institute will also host keynote speakers from industry, who will address the conference on topics centred around the theme ‘Fusion of Functions: Marketing and Supply Chain – Partnership for People, Prosperity and the Planet’.
Of particular importance at the Awards Dinner are the two Lifetime Achievement Awards in Marketing and Supply Chain respectively, which will be bestowed alongside other accolades. These are: Marketer of the Year; Emerging Marketer of the Year; Marketing Student of the Year; Corporate Marketing Team of the Year; Supply Chain Professional of the Year; Supply Chain Student of the Year; Corporate Supply Chain Team of the Year; Entrepreneur of the Year.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
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Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
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Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
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African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.