
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
A.M.C. MEMBER NEWS
By our African Marketing Confederation News Team | 2024
Event has also been postponed to March 2025 to extend the nomination period to cover the full 2024 cycle.
The IMM Institute of South Africa, one of the founder members of the African Marketing Confederation (AMC), has announced a revamped experience for its prestigious IMM Institute Conference and Excellence Awards Dinner.
Originally scheduled for October 2024, this is now taking place with a revised format in March 2025.
Brand Pretorius (left), winner of the 2023 Lifetime Achievement Award, with David Zyambo of SAB, the award sponsor. Photo: IMM Institute
“The decision to postpone the conference and awards wasn’t taken lightly and was informed by various factors, including that there are many talented marketing and supply chain individuals and teams who may not yet have completed showcase-worthy projects by the initial end date for nominations,” explains Irene Gregory, CEO of the IMM Institute.
“By extending the nomination period to cover the full 2024 cycle, we aim to provide a broader window for participants to submit their accomplishments, ensuring that all worthy contributions are considered and celebrated.”
Adds Gregory: “At the banquet, we will be handing out our coveted IMM Institute Excellence Awards in 10 categories, for which we have so far received 31 nominations, each of which is being carefully considered and is in the running for the 2024 Awards.
“By extending the closing date for nominations to 15 January 2025, we hope to encourage more people to put forward marketing and supply chain champions.”
The institute will also host keynote speakers from industry, who will address the conference on topics centred around the theme ‘Fusion of Functions: Marketing and Supply Chain – Partnership for People, Prosperity and the Planet’.
Of particular importance at the Awards Dinner are the two Lifetime Achievement Awards in Marketing and Supply Chain respectively, which will be bestowed alongside other accolades. These are: Marketer of the Year; Emerging Marketer of the Year; Marketing Student of the Year; Corporate Marketing Team of the Year; Supply Chain Professional of the Year; Supply Chain Student of the Year; Corporate Supply Chain Team of the Year; Entrepreneur of the Year.

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