WPP creates a new kind of talent pipeline designed for the AI era
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
A.M.C. MEMBER NEWS
IMM Institute’s Emerging Marketer of the Year gets another surprise
By our African Marketing Confederation News Team | 2024
Pat Mahlangu presented with lifetime associate membership of the institute and a caricature of himself while attending networking event.
The IMM Institute of South Africa, one of the founder members of the African Marketing Confederation, had an additional surprise for its current Emerging Marketer of the Year, Pat Mahlangu, when he attended one of the regular IMM Friday networking events recently.
Mahlangu was presented with his lifetime associate membership of the institute, as well a caricature of himself with his Emerging Marketer of the Year award, which was presented to him at the IMM Marketing Excellence Awards late last year.
Pat Mahlangu receives his lifetime associate membership and caricature from Irene Gregory of the IMM Institute.
Photo: LinkedIn
In a social media post, he said it is “a recognition that truly means the world to me”. He added: “Irene Gregory (CEO of the IMM Institute) gave me a challenge to gun for the Marketer of the Year in a few years. A challenge I gladly accepted.”
In her response, Gregory said: “It is so well-deserved Pat! I watch in awe of all you are achieving.”
Marketing media entrepreneur
Mahlangu is a marketing media entrepreneur with over 12 years of experience. In 2020, he launched Lerato Agency, serving both local and international brands.
His commitment to inspiring young people led to the creation of the Top 16 Youth-Owned Brands Awards, celebrating youth excellence in brand building. Also, in 2023 he was recognised as one of the Top 200 Young South Africans by Mail and Guardian and became a Play Your Part Ambassador for Brand South Africa.
In addition, he is an advisory board member at the Tshwane University of Technology, committee member of the Advertising Media Association of South Africa (Amasa) and a former Interactive Advertising Bureau (IAB) South Africa Education Council Member.
The IMM Fridays are regular networking breakfast events arranged by the IMM Institute, at which invited guests discuss important marketing-related topics in an informal environment. The events take place in Johannesburg, Durban and Cape Town.
Africa-focused coffee shop chain hits milestone of 400 stores
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Bolt Food Kenya joins forces with supermarket chain in strategic shift
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Can marketers fully capitalise on what the World Cup has to offer?
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
